About

About




About Higher Ed Communications

Sharon chairing the 6th Annual Marketing and Communications for Post Secondary Conference in Toronto

Higher Ed Communications provides communication advising, writing and management services to universities and colleges. Run by higher education communication specialist Sharon Aschaiek, the company helps post-secondary schools share their success stories, engage with key audiences and achieve organizational goals through clear, concise and compelling content that is strategically conceptualized and professionally executed.

By collaborating with complementary professionals in editing, graphic design, web design and photography, Sharon allows schools to communicate effectively for a variety of purposes and platforms. She helps schools inform, engage and inspire audiences such as:

  prospective students  current students
  alumni  faculty & administrators
  donors  industry partners
  government  general public

About Sharon

I have been a professional communicator since 2000, but a word nerd for much longer. Winning the English award in Grade 8 first nudged me towards writing. In high school, I poured myself into writing essays that both overshadowed my meagre math scores and ravaged my parents’ bubble jet printer (remember those?).

My meandering path in higher education has included completing an honours double major degree in communications and sociology at York University, post-graduate journalism studies at Humber College and social media marketing courses at Ryerson University.

My first job in the field was in The Toronto Sun’s advertising department, where I edited and wrote for editorial sections about everything from travel to homes to dating to beer. One section was about trends and issues in higher education, and it ignited my ongoing interest in writing about and for this dynamic sector and how it shapes society.

Inspired by my entrepreneurial parents, I started my own communications business in 2004. Since then, I’ve built up my specialty in telling stories about the interesting and influential people, programs and projects in the higher education landscape.

To keep my communications expertise sharp and help advance the profession, I serve on the program advisory committees for the Professional Writing and Communications and Creative and Professional Writing programs at Humber College. I previously volunteered on IABC/Toronto board and led its Professional Independent Communicators group. More details on my professional communications journey are on my LinkedIn profile.

I Believe…

In using the power of storytelling to change hearts, minds and actions.

My mission is…

To help my clients discover, develop and share important and inspiring “rockstar” stories that tell the world about their achievements.

I promise to…

Produce “sticky” stories with heart that connect the right message to the right audience, and are always delivered on spec, on time and on budget.

Fun Facts About Sharon


Outside of communications, here’s what matters to me:

If I could, I’d spend every Saturday night swing dancing at Toronto’s historic Dovercourt House—thank you, Swing Toronto, for putting on such fun dances!

I’m a wannabe baker with an incurable sweet tooth—if you like Hello Dollies (here’s my favourite recipe) or s’mores cookies as much as I do, we’ll get along fine.

I’m grateful to my spiritual mentors Thich Nhat Hanh and Father Charles Ogada for helping me cultivate mindfulness, understanding, compassion, joy and love.

I’ll never give Sarah McLachlan or Joni Mitchell—two of my favourite singers—a run for their money, but I do love singing my heart out with My Pop Choir.

I’m PADI certified and have enjoyed the privilege of scuba diving in Australia’s Great Barrier Reef. One day, I’d love to explore the Galapagos Islands.

Life is always fun and eventful with our cats, (from left to right) Finch, Tigi and Buddy.

Causes I Support


Works for a world where every girl can learn and lead without fear.

Promoting peace, love and compassion through mindful living

Alleviating poverty in rural Nigeria through compassionate acts of service.