About

About




About Higher Ed Communications

Higher Ed Communications provides communication advising, writing and management services to universities and colleges. Run by higher education communication specialist Sharon Aschaiek, the company helps post-secondary schools share their success stories, engage with key audiences and achieve organizational goals through clear, concise and compelling content that is strategically conceptualized and professionally executed.

By collaborating with complementary professionals in editing, graphic design, web design and photography, Sharon allows schools to communicate effectively for a variety of purposes and platforms. She helps schools inform, engage and inspire audiences such as:

  prospective students  current students
  alumni  faculty & administrators
  donors  industry partners
  government  general public

About Sharon Aschaiek

I have been a professional communicator since 2000, but a word nerd for much longer. At 13, I won the highly esteemed international English prize—OK, it was a Grade 8 award, but at the time, it felt like a much bigger deal. In high school, I poured myself into writing essays that both overshadowed my meager math scores and ravaged my parents’ bubble jet printer (remember those?). I loved using storytelling to bring to life big ideas and complex topics.

My meandering path in higher education has included completing an honours double major degree in communications and sociology at York University, post-graduate journalism studies at Humber College and social media marketing courses at Ryerson University. My first job in the field was in The Toronto Sun’s advertising department, where I wrote for and edited a variety of special editorial sections. One of these sections was on trends, issues and opportunities in higher education. This role ignited my ongoing interest in writing about and for this dynamic, progressive sector.

Inspired by the self-employment paths of my parents, I started my own communications business in 2004. Since then, I’ve built up my specialty in an area I love: using the power of storytelling to help higher education institutions grow and excel. To keep my communications expertise sharp and help advance the profession, I volunteer on the board of IABC/Toronto and lead its Professional Independent Communicators group. I also serve on the program advisory committee for Humber College’s Professional Writing and Communications program. For the full story on my journey in professional communications, check out my LinkedIn profile.

I Believe…

In using the power of storytelling to change hearts, minds and actions.

My mission is…

To help my clients discover, develop and share important and inspiring “rockstar” stories that tell the world about their achievements.

I promise to…

Produce “sticky” stories with heart that connect the right message to the right audience, and are always delivered on spec, on time and on budget.

Fun Facts About Sharon


Outside of communications, here’s what matters to me:

If I could, I’d spend every Saturday night swing dancing at Toronto’s historic Dovercourt House—thank you, Swing Toronto, for putting on such fun dances!

I’m a wannabe baker with an incurable sweet tooth—if you like Hello Dollies (here’s my favourite recipe) or s’mores cookies as much as I do, we’ll get along fine.

I’m grateful to Shira Taylor of heartspace and to Eckhart Tolle for helping me remember that now is better than any other time.

I’ll never give Sarah McLachlan or Joni Mitchell—two of my favourite singers—a run for their money, but I do love singing my heart out with My Pop Choir.

I’m PADI certified and have enjoyed the privilege of scuba diving in Australia’s Great Barrier Reef. One day, I’d love to explore the Galapagos Islands.

My two cats, Tiggi, a tabby, and Trixie, a tortie, have some serious “cattitude”—but look at those faces!

Charities I Support


Believing in the power of education to transform lives and uplift communities,
I support these Canadian and international education-focused charities:

Pathways to Education

Helps youths from low-income communities in Canada complete high school and build a bright future.

Indspire

Invests in the education of Indigenous people in Canada so they can achieve their highest potential.

Malala Fund

Works for a world where every girl can learn and lead without fear.