Helping your school:

Helping your school:


Promote your achievements
Engage with key stakeholders
Pursue growth opportunities

Promote your achievements
Engage with key stakeholders
Pursue growth opportunities



Services


Communication Consulting

• strategy
• campaigns
• content

Communication Development

• content creation
• editing and rewriting
• proofreading

Communication Management

• publications
• special reports
• social media

“Universities and colleges help propel people’s dreams, strengthen communities and solve global challenges. This is why I enjoy collaborating with higher education institutions to highlight their outstanding leaders, research breakthroughs and academic achievements. I love helping schools tell their success stories through compelling content that reflects their expertise, engages key audiences and supports their growth.”             – Sharon Aschaiek

Clients

What they say


Sharon is an extremely reliable and talented writer. Sharon writes stories that are straightforward, within the word count specified and most importantly she files quality work on time. Working with Sharon over the last year has been a great pleasure and she has saved me a few times by producing great content with very little notice.


Joey Dellemonache <br>Marketing Manager <br>George Brown College
Joey Dellemonache
Marketing Manager
George Brown College

Sharon has been writing for U of T Magazine for several years, and is a joy to work with. She operates at the highest level of professionalism: her articles are always thoroughly researched, intelligently written, on point and on time. Sharon is professional and intelligent in her dealings with U of T community members – alumni, professors and donors – which is critical at a university.


Stacey Gibson <br>Deputy Editor <br>U of T Magazine
Stacey Gibson
Deputy Editor
U of T Magazine

Sharon Aschaiek provided us with the first rate communications service we were looking for. Our annual publication benefitted tremendously from her skill as a writer in which she provided content that was both informative and engaging. She is a top notch professional and a pleasure to work with. I highly recommend her to others looking for professional communications content.


Frank Clarke <br>Director, Communications and Planning, Faculty of Health<br>York University
Frank Clarke
Director, Communications and Planning, Faculty of Health
York University

Sharon is sensitive to the complicated, multifaceted issues and topics that our faculty is involved in and is able to translate academic language into thoughtful and impactful stories that highlight the work that we do. She has the special talent of bringing to life evidence-based research, teaching and service topics as well as individual profiles that are relevant and engaging to multiple audiences.


Alison Finney <br>Manager, Marketing & Communications <br>Faculty of Community Services, Ryerson University
Alison Finney
Manager, Marketing & Communications
Faculty of Community Services, Ryerson University

Sharon provides social media management and analysis services to ORION. She is adaptable and understands the stakeholders in our market. She is very thoughtful with feedback and uses it to make my life easier – I appreciate having her as part of our team!


Cathy Bogaart <br>Director, Marketing and Communications <br>ORION
Cathy Bogaart
Director, Marketing and Communications
ORION

Sharon is a great resource for those of us looking for a confident, high quality writer with expertise in the post secondary world. She turns out great content, understanding the needs of the audience and of the client – and delivering great results on deadline. I was also impressed by Sharon’s open and collaborative approach. She’s great to work with!


Nikki Luscombe<br>Corporate & Employee Communications Manager (Interim)<br>George Brown College
Nikki Luscombe
Corporate & Employee Communications Manager (Interim)
George Brown College

Sharon has written compelling content for our university magazine and website for several years, and I regularly turn to her when I have a story that requires creativity, a thoughtful approach or a very tight deadline. As an editor, her outstanding work ethic and professional attitude ticks all the boxes, and I hope to continue working with Sharon for many years!


Nicolle Wahl <br>Assistant Director, Communications (Digital <br>University of Toronto Mississauga
Nicolle Wahl
Assistant Director, Communications (Digital
University of Toronto Mississauga

Sharon is a terrific web writer: able to cut through complexity and noise to uncover the essential ideas, and able to present those ideas with friendly, active prose. Supremely well-organized, punctual, and personable, Sharon is an asset to any web project, big or small. Recommended.


Brendan Dellandrea<br>Director, Strategic Planning and Advancement <br>Ryerson University
Brendan Dellandrea
Director, Strategic Planning and Advancement
Ryerson University

Sharon writes the Dean’s welcome e-newsletter for George Brown College’s centres for Community Services and Health Sciences. She has a clear, concise, conversational writing style, and her content helps us engage with staff and achieve our communication goals. She has a professional, collaborative working style and always files copy on time. I would be happy to recommend Sharon for any writing project.


Lori Cranson <br>Interim Dean, Community Services and Health Sciences <br>George Brown College
Lori Cranson
Interim Dean, Community Services and Health Sciences
George Brown College

Sharon has done great work for me and my colleagues in the college sector. She is an excellent writer and editor and the work she has done for Colleges Ontario is always completed on budget and on schedule (often, with little advance notice). We love working with her and will continue to do so.


Rob Savage <br>Senior Director, Communications <br>Colleges Ontario
Rob Savage
Senior Director, Communications
Colleges Ontario

News, Views and How-To’s


What If campaign Aalto University

Demonstrate your higher ed institution’s impact

By Sharon Aschaiek | June 20, 2018

Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.

Read more
socia media

Using PESO in higher ed communications

By Sharon Aschaiek | June 13, 2018

The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.

Read more
content audit

Is your school’s content working hard enough?

By Sharon Aschaiek | June 6, 2018

June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…

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Read more blog posts