What If campaign Aalto University

Demonstrate your higher ed institution’s impact

By Sharon Aschaiek | June 20, 2018

Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.

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socia media

Using PESO in higher ed communications

By Sharon Aschaiek | June 13, 2018

The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.

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content audit

Is your school’s content working hard enough?

By Sharon Aschaiek | June 6, 2018

June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…

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Toronto’s top higher ed communication campaigns

By Sharon Aschaiek | May 30, 2018

I recently wrote about the Educational Advertising Awards, which honour outstanding advertising initiatives by universities and colleges mostly in the U.S. However, there are plenty of noteworthy marketing campaigns by Toronto post-secondary schools…

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Podcasting in higher education communications

By Sharon Aschaiek | May 23, 2018

Is podcasting a good idea for your higher education institution’s communication and marketing strategy? Recent research shows podcast listening is on the rise, and that 26% of Americans have listened to a podcast in the past month, while 17% have done so in the past week.

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Higher education’s advertising winners

By Sharon Aschaiek | May 16, 2018

What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?

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School marketers: using humour to get results

By Sharon Aschaiek | May 9, 2018

If this past Sunday felt especially joyful to you, you may have been feeling the good vibes of World Laughter Day. The day was established 20 years ago in India by Madan Kataria, the founder of Laughter Yoga – two of my favourite things!

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communication Masai Ujiri

What schools can learn from a Communicator of the Year

By Sharon Aschaiek | May 2, 2018

When most of us think about Masai Ujiri, we think about basketball. And where I live, we also associate the president of the Toronto Raptors with civic pride and respect, especially given how well the team has been performing lately. Not surprisingly…

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Should your school use next-gen video communications?

By Sharon Aschaiek | April 25, 2018

Some of the biggest buzz in communications these days is around new video formats. Post-secondary schools are experimenting with integrating interactive, live and personalized video into their communications strategy and tactics.

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Using stories to inspire action

By Sharon Aschaiek | April 18, 2018

Most of us can’t resist a good story – and for a good reason: they provide information in a way that’s interesting and engaging. They can be funny, inspiring, eye-opening or cautionary. But whatever kind of story is told, there’s a good chance the lesson will stick.

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