By Sharon Aschaiek | August 7, 2019
Universities and colleges are always looking for new ways to optimize their marketing and communication strategies and tactics. Here’s a quick look at what’s new and newsworthy when it comes to higher education communication, marketing and branding.
By Sharon Aschaiek | July 24, 2019
What does effective storytelling look like in higher ed communications? For a prime example, look to the University of Alberta in Canada. The university won a 2019 Platinum Award from the Council for Advancement and Support of Education for Best Article of the Year.
By Sharon Aschaiek | June 26, 2019
As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.
By Sharon Aschaiek | April 17, 2019
The long and winding brand journey of what is now Ontario Tech University in Ontario, Canada has some useful insights for what it takes for a higher education institution to overcome identity struggles and realize a winning brand that best reflects its strengths.
By Sharon Aschaiek | April 10, 2019
What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.
By Sharon Aschaiek | March 6, 2019
One way a higher education institution can differentiate itself and raise its profile is by effectively highlighting its research activities and breakthroughs. The University of Toronto Mississauga has found a powerful way to share its research endeavours.