cybersecurity

Higher ed communications and cybersecurity

By Sharon Aschaiek | Oct. 18, 2018

October is Cyber Security Awareness Month, which spreads global awareness about digital crime and online safety. How much does this have to do with higher education and, specifically, your communications work? More than you might think.

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plain language writing

Let’s be clear in higher ed communications

By Sharon Aschaiek | Oct. 10, 2018

This Saturday, Oct. 13 is International Plain Language Day. Established in 2011 by plain language advocates Cheryl Stephens and Kate Harrison Whiteside, it’s a day to mark the importance of reader-friendly, clear communication that is easy to understand.

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UBC branding campaign "the potential is yours"

New brand campaign shows university’s potential

By Sharon Aschaiek | Oct. 3, 2018

In the increasingly competitive global market of higher education, universities and colleges are constantly looking for new ways to differentiate themselves. So when an institution tries to reinvent its identity, it’s wise for higher ed communicators to take a close look.

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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social media analytics

Getting smarter about social for your school

By Sharon Aschaiek | Sept. 19, 2018

Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.

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outsourcing communications

Outsourcing higher education communications

By Sharon Aschaiek | Sept. 12, 2018

The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.

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University of Queensland

Elevating your higher ed institution’s content marketing

By Sharon Aschaiek | Sept. 5, 2018

We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.

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internal communications conference

Shifting internal communications into a strategy driver

By Sharon Aschaiek | Aug. 29, 2018

The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?

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thought leadership word cloud

Driving higher ed communications through thought leadership

By Sharon Aschaiek | Aug. 22, 2018

In higher ed communications, it’s not always what you say, but who says it. It’s usually central and/or department/faculty communication teams who take the lead on conceptualizing, developing and executing communications for universities and colleges.

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Let data drive your school’s social media strategy

By Sharon Aschaiek | Aug. 15, 2018

Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.

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