By Sharon Aschaiek | Aug. 15, 2018
Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.
By Sharon Aschaiek | August 8, 2018
What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.
By Sharon Aschaiek | August 1, 2018
How do you know if your university or college’s website is hitting the mark? Some clues can be found in a new list of the top 25 university websites in the United States. Digital marketing consultancy Convince & Convert reviewed the websites of the top 50 U.S. universities.
By Sharon Aschaiek | July 25, 2018
How well do my school’s faculty and administrative staff get along? Which employees have the most clout? How can the most dedicated employees help drive my school’s success? Internal communicators need to these questions when trying to inform and engage employees.
By Sharon Aschaiek | July 18, 2018
Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.
By Sharon Aschaiek | July 4, 2018
Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.
By Sharon Aschaiek | June 27, 2018
Multiple trends are impacting the public relations profession, and this will have implications for higher education marketing. Dan Tisch of Argyle Public Relationships recently shared his insights on the direction of the profession at the AGM of IABC/Toronto.
By Sharon Aschaiek | June 20, 2018
Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.
By Sharon Aschaiek | June 13, 2018
The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.
By Sharon Aschaiek | June 6, 2018
June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…