By Sharon Aschaiek | June 26, 2019
As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.
By Sharon Aschaiek | April 17, 2019
The long and winding brand journey of what is now Ontario Tech University in Ontario, Canada has some useful insights for what it takes for a higher education institution to overcome identity struggles and realize a winning brand that best reflects its strengths.
By Sharon Aschaiek | April 10, 2019
What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.
By Sharon Aschaiek | March 6, 2019
One way a higher education institution can differentiate itself and raise its profile is by effectively highlighting its research activities and breakthroughs. The University of Toronto Mississauga has found a powerful way to share its research endeavours.
By Sharon Aschaiek | Feb. 27, 2019
This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.
By Sharon Aschaiek | Feb. 6, 2019
The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.