Upcoming must-attend conferences for higher ed marcomm leaders
By Helena Macario | May 27, 2026
Looking ahead to professional development opportunities for higher education communicators and marketers, multiple conferences offer worthwhile opportunities to learn with and from your peers.
How U of Guelph FIBs its way to effective email marketing
By Sharon Aschaiek | Jan. 11, 2023
44%. That is the average open rate of recruitment and admission emails sent by the University of Guelph. Yes, higher ed marcomm folks, you read that right. Their open rate is double the average email open rate across all industries.