Communicators Jenn Willoughby and Claire Taylor of the University of Waterloo presenting at the 6th Annual Marketing & Communications for Post Secondary Conference.

PSE marcomm conference calls for student-led engagement

By Nathan Lemay | June 9, 2022

Trying to connect with one another during a time of online classes, mask mandates and social distancing required innovative student engagement. Communicators have faced a unique challenge to engaging online or hybrid students.

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Getting a virtual campus tour right

By Sharon Aschaiek | May 25, 2022

COVID-19 has been a game changer in higher education communications, prompting practitioners to rethink their strategies and tactics to promote their institutions and engage with stakeholders. One impact has been on how universities and colleges provide virtual campus tours.

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