Project details
Provided content advising, writing, editing and proofreading services to develop a 40-page report detailing the positive impacts of philanthropic giving to Algoma University in 2023-24.
- Client Algoma University
- Address algomau.ca/
Contributions
- Collaborated with Advancement and Alumni Affairs to determine editorial direction—purpose of report, desired actions by readers, key messages, writing style and tone—identify appropriate sources, and establish content review process and production schedule.
- Conducted research about the diverse ways that philanthropic giving has advanced academics, research, student experience and other aspects of operations at the institution.
- Interviewed sources to obtain first-hand information and quotes.
- Wrote six articles about the different ways the institution is growing and excelling thanks to the support of philanthropic giving.
- Developed engaging headlines, decks, subheadings, photo captions and pull quotes.
- Conducted two rounds of revision to the copy to optimize flow, tone and alignment with editorial objectives.
- Conducted a proofread of the entire report to detect and correct errors in the textual and visual elements.