School marketers: using humour to get results
By Sharon Aschaiek | May 9, 2018
If this past Sunday felt especially joyful to you, you may have been feeling the good vibes of World Laughter Day. The day was established 20 years ago in India by Madan Kataria, the founder of Laughter Yoga – two of my favourite things!
What schools can learn from a Communicator of the Year
By Sharon Aschaiek | May 2, 2018
When most of us think about Masai Ujiri, we think about basketball. And where I live, we also associate the president of the Toronto Raptors with civic pride and respect, especially given how well the team has been performing lately. Not surprisingly…
Should your school use next-gen video communications?
By Sharon Aschaiek | April 25, 2018
Some of the biggest buzz in communications these days is around new video formats. Post-secondary schools are experimenting with integrating interactive, live and personalized video into their communications strategy and tactics.
Using stories to inspire action
By Sharon Aschaiek | April 18, 2018
Most of us can’t resist a good story – and for a good reason: they provide information in a way that’s interesting and engaging. They can be funny, inspiring, eye-opening or cautionary. But whatever kind of story is told, there’s a good chance the lesson will stick.
Get to know Higher Ed Communications
By Sharon Aschaiek | April 11, 2018
As a higher education communicator, I have many opportunities to collaborate with post-secondary schools on interesting, innovative communication projects. It’s incredibly rewarding for me to partner with universities…