DePauw University

DePauw Magazine: telling compelling alumni stories

By Sharon Aschaiek | April 10, 2019

What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.

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higher education marketing communications conference

Conference helps optimize higher ed marcomm expertise

By Sharon Aschaiek | April 3, 2019

In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.

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Putting UTM research in the spotlight

By Sharon Aschaiek | March 6, 2019

One way a higher education institution can differentiate itself and raise its profile is by effectively highlighting its research activities and breakthroughs. The University of Toronto Mississauga has found a powerful way to share its research endeavours.

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Duke University

How Duke University aces internal communications

By Sharon Aschaiek | Feb. 27, 2019

This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.

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Pepsi ad super bowl 2019

Higher ed communications resource roundup

By Sharon Aschaiek | Feb. 6, 2019

The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.

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Samford University

Samford University marcomm reorganization strengthens brand

By Sharon Aschaiek | Jan. 30, 2019

A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.

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Sheridan College

Crisis communications in action at Sheridan College

By Sharon Aschaiek | Jan. 16, 2019

Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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UBC Library 2016/17 Senate Report

UBC Library creates award-winning university report

By Sharon Aschaiek | Dec. 5, 2018

A big part of excelling in higher education communications means effectively telling the success stories of your institution. That’s something that the communications and marketing team at UBC Library, the University of British Columbia, understands very well.

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internal communications

Higher education communications: resource roundup

By Sharon Aschaiek | Nov. 28, 2018

Resources to help you function better as a higher education communicator are everywhere. I’ve rounded up a few new and valuable ones to provide inspiration and to help you improve your communication work for your university or college.

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