social media analytics

Getting smarter about social for your school

By Sharon Aschaiek | Sept. 19, 2018

Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.

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outsourcing communications

Outsourcing higher education communications

By Sharon Aschaiek | Sept. 12, 2018

The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.

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University of Queensland

Elevating your higher ed institution’s content marketing

By Sharon Aschaiek | Sept. 5, 2018

We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.

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internal communications conference

Shifting internal communications into a strategy driver

By Sharon Aschaiek | Aug. 29, 2018

The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?

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thought leadership word cloud

Driving higher ed communications through thought leadership

By Sharon Aschaiek | Aug. 22, 2018

In higher ed communications, it’s not always what you say, but who says it. It’s usually central and/or department/faculty communication teams who take the lead on conceptualizing, developing and executing communications for universities and colleges.

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Let data drive your school’s social media strategy

By Sharon Aschaiek | Aug. 15, 2018

Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.

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Texas A&M University Palau research ocean acidification

Texas A&M gets innovative with 360° video

By Sharon Aschaiek | August 8, 2018

What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.

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University California Berkeley

Meet the schools with rock star websites

By Sharon Aschaiek | August 1, 2018

How do you know if your university or college’s website is hitting the mark? Some clues can be found in a new list of the top 25 university websites in the United States. Digital marketing consultancy Convince & Convert reviewed the websites of the top 50 U.S. universities.

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When a school ad campaign causes a stir

By Sharon Aschaiek | July 18, 2018

Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.

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Google College Search Tool

Understanding Google’s new higher ed search tool

By Sharon Aschaiek | July 4, 2018

Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.

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