When an alumni magazine tells stories that matter
By Sharon Aschaiek | Jan. 25, 2023
“My ultimate goal is to someday publish an issue where the only place it says “Sacred Heart University” is on the cover.” That probably isn’t what you’d expect to hear from an alumni magazine editor.
How U of Guelph FIBs its way to effective email marketing
By Sharon Aschaiek | Jan. 11, 2023
44%. That is the average open rate of recruitment and admission emails sent by the University of Guelph. Yes, higher ed marcomm folks, you read that right. Their open rate is double the average email open rate across all industries.
It’s official! My communications business is now an adult
By Sharon Aschaiek | Dec. 21, 2022
In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.
How higher ed institutions are using convocation as a marcomm tool
By Ruba Hassan | Dec. 7, 2022
When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.
How VA communications happens at York University
By Sharon Aschaiek | Nov. 23, 2022
When students at York University have questions about resources, people and places on campus, they can turn to SAVY. Full of information and always available, SAVY is ready to serve. SAVY is also a virtual assistant – but it’s hard to tell.
How the Hankamer School of Business tells its best stories
By Sharon Aschaiek | Oct. 26, 2022
It was the headline that grabbed my attention: “Wonder Women”, designed in the same bright red, yellow and blue colours as the uniform of one of my childhood heroes. I was instantly interested in reading the Baylor Business Review.
Madera Community College wins grand prize in branding challenge
By Sharon Aschaiek | Sept. 21, 2022
We know that telling a powerful story is a key part of effective branding. A Madera Community College recruitment video proves this point by showing a graduate’s poignant journey—and has won a prestigious prize.
Higher ed communicators appealing to Gen Z through new technologies
By Nathan Lemay | July 13, 2022
With more than two years of experience being forced to adopt new technologies to survive during the pandemic, higher ed communicators now have more options than ever when it comes to attract Gen Z applicants.
Excelling at giving communications in higher education
By Sharon Aschaiek | June 29, 2022
With government funding for higher education institutions in Canada continuing to shrink, and with global competition for students on the rise, charity has never been more important to post-secondary schools.
Respecting Indigenous culture in Queen’s University communications
By Sharon Aschaiek | June 22, 2022
National Indigenous History Month this month in Canada underscores the responsibility among communicators at higher education institutions to ensure their content on Indigenous affairs is accurate, respectful and culturally sensitive.