Taking the pulse of higher ed communications during COVID-19

By Sharon Aschaiek | Oct. 21, 2020

How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.

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How COVID-19 has changed crisis communication

By Sharon Aschaiek | Sept. 16, 2020

Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?

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Higher ed communications during COVID-19

By Sharon Aschaiek | Aug. 12, 2020

It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.

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A university magazine that breaks the mould

By Sharon Aschaiek | Feb. 12, 2020

Our digital world is creating both challenges and opportunities for print magazines, including those published by higher education institutions. One university that has found success with a revamped institutional magazine is Pompeu Fabra University in Spain.

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Super Bowl ads inspire higher ed comms

By Sharon Aschaiek | Feb. 5, 2020

Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.

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Higher ed communications and the climate crisis

By Sharon Aschaiek | Jan. 29, 2020

What does higher education communications have to do with global warming, and vice versa? It’s possible that post-secondary schools, and their communicators, may have a broader, more meaningful role to play in addressing the climate emergency.

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Vancouver Island University

Marketing campaign highlights why VIU is #WorthIt

By Sharon Aschaiek | Jan. 22, 2020

When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.

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2020: the course of comms & higher ed

By Sharon Aschaiek | Jan. 8, 2020

can the trends in communications, and what comes up is all over the place. So many intersecting expertise, ideas, tools, platforms, cultures, metrics. Everything to do with the art and science of communicating. It might be worth knowing more about these ones.

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University of Rochester

It’s easy to find the University of Rochester

By Sharon Aschaiek | Nov. 20, 2019

All schools want to be found. Some are better at it than others.
The University of Rochester in New York knows how to get noticed. That’s because it has Brian Piper, a seasoned SEO expert who knows what it takes to get some love from search engines.

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Higher ed presidents on social: making it work

By Sharon Aschaiek | Oct. 30, 2019

When the leader of a higher education institution excels at social media, it can do wonders for the institution’s brand. But what does it take to develop and execute an effective social media strategy for a university or college president? Let’s ask Louise Coburn.

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