Are reputational issues lurking in your higher ed marketing materials?

By Lucy Parker | April 7, 2021

A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information creating potential reputational risks?

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Boston College’s award-winning communications during COVID-19

By Sharon Aschaiek | Feb. 3, 2021

While COVID-19 has caused many disruptions in higher education, it has also given rise to numerous innovative communication responses., some of which have been initiated by the team the produces the alumni magazine of Boston College.

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Podcast positions college as future-of-work thought leader

By Sharon Aschaiek | Jan. 20, 2021

When an academic institution establishes itself as thought leader, it can demonstrate its expert insights on a diverse range of subjects, inform and elevate public discussions, and stand out in the crowded higher education marketplace.

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COVID-19’s communication lessons for one higher ed institution

By Sharon Aschaiek | Jan. 13, 2021

Universities and colleges in North America have now been dealing with the COVID-19 pandemic for about 10 months—enough time to test different adaptive communication strategies and tactics, and determine which ones work best for their institutions.

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Humber College combines PR and GR to great effect

By Sharon Aschaiek | Dec. 2, 2020

What happens when the communication and government relations teams at a higher education institution decide to work hand in hand? At Humber College, the result was amped up exposure on social media courtesy of the prime minister of Canada.

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Taking the pulse of higher ed communications during COVID-19

By Sharon Aschaiek | Oct. 21, 2020

How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.

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How COVID-19 has changed crisis communication

By Sharon Aschaiek | Sept. 16, 2020

Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?

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Higher ed communications during COVID-19

By Sharon Aschaiek | Aug. 12, 2020

It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.

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A university magazine that breaks the mould

By Sharon Aschaiek | Feb. 12, 2020

Our digital world is creating both challenges and opportunities for print magazines, including those published by higher education institutions. One university that has found success with a revamped institutional magazine is Pompeu Fabra University in Spain.

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Super Bowl ads inspire higher ed comms

By Sharon Aschaiek | Feb. 5, 2020

Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.

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