By Sharon Aschaiek | Oct. 21, 2020
How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.
By Sharon Aschaiek | Sept. 16, 2020
Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?
By Sharon Aschaiek | Aug. 12, 2020
It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.
By Sharon Aschaiek | Feb. 12, 2020
Our digital world is creating both challenges and opportunities for print magazines, including those published by higher education institutions. One university that has found success with a revamped institutional magazine is Pompeu Fabra University in Spain.
By Sharon Aschaiek | Feb. 5, 2020
Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.
By Sharon Aschaiek | Jan. 29, 2020
What does higher education communications have to do with global warming, and vice versa? It’s possible that post-secondary schools, and their communicators, may have a broader, more meaningful role to play in addressing the climate emergency.
By Sharon Aschaiek | Jan. 22, 2020
When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.
By Sharon Aschaiek | Jan. 8, 2020
can the trends in communications, and what comes up is all over the place. So many intersecting expertise, ideas, tools, platforms, cultures, metrics. Everything to do with the art and science of communicating. It might be worth knowing more about these ones.
By Sharon Aschaiek | Nov. 20, 2019
All schools want to be found. Some are better at it than others.
The University of Rochester in New York knows how to get noticed. That’s because it has Brian Piper, a seasoned SEO expert who knows what it takes to get some love from search engines.