Telling sensitive higher ed stories on Instagram

By Sharon Aschaiek | Sept. 11, 2019

It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.

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When higher ed benefits from celebrity buzz

By Sharon Aschaiek | Sept. 4, 2019

Is it a good idea to promote your higher education institution with celebrities? According to the University of Texas, the answer is “alright, alright, alright.” UT Austin’s Moody College of Communication has hired Oscar-winning actor Matthew McConaughey as a teacher.

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New and newsworthy in higher ed communications

By Sharon Aschaiek | August 7, 2019

Universities and colleges are always looking for new ways to optimize their marketing and communication strategies and tactics. Here’s a quick look at what’s new and newsworthy when it comes to higher education communication, marketing and branding.

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Dissecting award-winning higher ed communications

By Sharon Aschaiek | July 24, 2019

What does effective storytelling look like in higher ed communications? For a prime example, look to the University of Alberta in Canada. The university won a 2019 Platinum Award from the Council for Advancement and Support of Education for Best Article of the Year.

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7 video ideas to elevate your higher ed brand

By Andrew Gu | July 17, 2019

Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.

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Winning at higher ed communications

By Sharon Aschaiek | June 26, 2019

As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.

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Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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Leveraging LinkedIn for higher education marketing

By Sharon Aschaiek | May 7, 2019

LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.

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Bringing the Ontario Tech University brand to life

By Sharon Aschaiek | April 17, 2019

The long and winding brand journey of what is now Ontario Tech University in Ontario, Canada has some useful insights for what it takes for a higher education institution to overcome identity struggles and realize a winning brand that best reflects its strengths.

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DePauw University

DePauw Magazine: telling compelling alumni stories

By Sharon Aschaiek | April 10, 2019

What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.

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