By Lucy Parker | April 7, 2021
A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information creating potential reputational risks?
By Sharon Aschaiek | Feb. 3, 2021
While COVID-19 has caused many disruptions in higher education, it has also given rise to numerous innovative communication responses., some of which have been initiated by the team the produces the alumni magazine of Boston College.
By Sharon Aschaiek | Jan. 20, 2021
When an academic institution establishes itself as thought leader, it can demonstrate its expert insights on a diverse range of subjects, inform and elevate public discussions, and stand out in the crowded higher education marketplace.
By Sharon Aschaiek | Dec. 2, 2020
What happens when the communication and government relations teams at a higher education institution decide to work hand in hand? At Humber College, the result was amped up exposure on social media courtesy of the prime minister of Canada.
By Sharon Aschaiek | Oct. 21, 2020
How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.
By Sharon Aschaiek | Sept. 16, 2020
Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?
By Sharon Aschaiek | Aug. 12, 2020
It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.
By Sharon Aschaiek | Feb. 12, 2020
Our digital world is creating both challenges and opportunities for print magazines, including those published by higher education institutions. One university that has found success with a revamped institutional magazine is Pompeu Fabra University in Spain.
By Sharon Aschaiek | Feb. 5, 2020
Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.