Conference to offer fresh insights to higher ed marcomm professionals
By Ruba Hassan | May 10, 2023
Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.
York University wins two awards for presidential communications
By Ruba Hassan | May 3, 2023
At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.
How to transform communication practices to be more inclusive
By Ruba Hassan | Feb. 8, 2023
February is Black History Month, and universities and colleges are leading events to commemorate it. At such a time, communicators must reflect on our role in ensuring that EDI principles guide our organizations’ strategy and create real change.
When an alumni magazine tells stories that matter
By Sharon Aschaiek | Jan. 25, 2023
“My ultimate goal is to someday publish an issue where the only place it says “Sacred Heart University” is on the cover.” That probably isn’t what you’d expect to hear from an alumni magazine editor.
How U of Guelph FIBs its way to effective email marketing
By Sharon Aschaiek | Jan. 11, 2023
44%. That is the average open rate of recruitment and admission emails sent by the University of Guelph. Yes, higher ed marcomm folks, you read that right. Their open rate is double the average email open rate across all industries.
It’s official! My communications business is now an adult
By Sharon Aschaiek | Dec. 21, 2022
In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.
How higher ed institutions are using convocation as a marcomm tool
By Ruba Hassan | Dec. 7, 2022
When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.
How VA communications happens at York University
By Sharon Aschaiek | Nov. 23, 2022
When students at York University have questions about resources, people and places on campus, they can turn to SAVY. Full of information and always available, SAVY is ready to serve. SAVY is also a virtual assistant – but it’s hard to tell.
How the Hankamer School of Business tells its best stories
By Sharon Aschaiek | Oct. 26, 2022
It was the headline that grabbed my attention: “Wonder Women”, designed in the same bright red, yellow and blue colours as the uniform of one of my childhood heroes. I was instantly interested in reading the Baylor Business Review.
Madera Community College wins grand prize in branding challenge
By Sharon Aschaiek | Sept. 21, 2022
We know that telling a powerful story is a key part of effective branding. A Madera Community College recruitment video proves this point by showing a graduate’s poignant journey—and has won a prestigious prize.