Higher ed communicators’ key role in advancing EDI: must-attend event
By Sharon Aschaiek | October 11, 2023
How can and should communicators their universities and colleges be more diverse and inclusive? The upcoming Access Reboot conference will help higher education communicators understand their vital role in advancing EDI at their institutions.
How to transform communication practices to be more inclusive
By Ruba Hassan | Feb. 8, 2023
February is Black History Month, and universities and colleges are leading events to commemorate it. At such a time, communicators must reflect on our role in ensuring that EDI principles guide our organizations’ strategy and create real change.
How U of Guelph FIBs its way to effective email marketing
By Sharon Aschaiek | Jan. 11, 2023
44%. That is the average open rate of recruitment and admission emails sent by the University of Guelph. Yes, higher ed marcomm folks, you read that right. Their open rate is double the average email open rate across all industries.
Getting a virtual campus tour right
By Sharon Aschaiek | May 25, 2022
COVID-19 has been a game changer in higher education communications, prompting practitioners to rethink their strategies and tactics to promote their institutions and engage with stakeholders. One impact has been on how universities and colleges provide virtual campus tours.
Higher ed marcomm conference returns to Toronto
By Sharon Aschaiek | March 31, 2022
After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.
Using webinars to boost enrolment
By Sharon Aschaiek | January 19, 2022
Twenty months on, the pandemic is continuing to shake the foundation of higher education. How are the sector’s communicators helping to bolster their institutions? At a one faculty at Dalhousie University, a big part of the answer is webinars.
Reputational issues in your higher ed marketing materials?
By Lucy Parker | April 7, 2021
A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information provided creating reputational risks?
Marketing campaign highlights why VIU is #WorthIt
By Sharon Aschaiek | Jan. 22, 2020
When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.