Are reputational issues lurking in your higher ed marketing materials?

By Lucy Parker | April 7, 2021

A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information creating potential reputational risks?

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Vancouver Island University

Marketing campaign highlights why VIU is #WorthIt

By Sharon Aschaiek | Jan. 22, 2020

When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.

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