University of Rochester

It’s easy to find the University of Rochester

By Sharon Aschaiek | Nov. 20, 2019

All schools want to be found. Some are better at it than others.
The University of Rochester in New York knows how to get noticed. That’s because it has Brian Piper, a seasoned SEO expert who knows what it takes to get some love from search engines.

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Google College Search Tool

Understanding Google’s new higher ed search tool

By Sharon Aschaiek | July 4, 2018

Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.

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