Upcoming must-attend conferences for higher ed marcomm leaders
By Helena Macario | May 27, 2026
Looking ahead to professional development opportunities for higher education communicators and marketers, multiple conferences offer worthwhile opportunities to learn with and from your peers.
How higher ed institutions are using Threads
By Ruba Hassan | October 25, 2023
Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.
How higher ed institutions use day-in-the-life videos to market to students
By Ruba Hassan | Sept. 27, 2023
For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.
How VA communications happens at York University
By Sharon Aschaiek | Nov. 23, 2022
When students at York University have questions about resources, people and places on campus, they can turn to SAVY. Full of information and always available, SAVY is ready to serve. SAVY is also a virtual assistant – but it’s hard to tell.