How higher ed institutions are using Threads
By Ruba Hassan | October 25, 2023
Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.
How U of T’s pharmacy faculty unlocks the marcomm potential of podcasts
By Ruba Hassan | June 28, 2023
Higher ed communicators are always on the lookout for new and innovative ways to reach prospective students and promote their schools. For U of T’s Leslie Dan Faculty of Pharmacy, a podcast was the way to go.
Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference
By Sharon Aschaiek and Ruba Hassan | June 7, 2023
From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.
Conference to offer fresh insights to higher ed marcomm professionals
By Ruba Hassan | May 10, 2023
Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.
York University wins two awards for presidential communications
By Ruba Hassan | May 3, 2023
At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.
How to transform communication practices to be more inclusive
By Ruba Hassan | Feb. 8, 2023
February is Black History Month, and universities and colleges are leading events to commemorate it. At such a time, communicators must reflect on our role in ensuring that EDI principles guide our organizations’ strategy and create real change.
When an alumni magazine tells stories that matter
By Sharon Aschaiek | Jan. 25, 2023
“My ultimate goal is to someday publish an issue where the only place it says “Sacred Heart University” is on the cover.” That probably isn’t what you’d expect to hear from an alumni magazine editor.
It’s official! My communications business is now an adult
By Sharon Aschaiek | Dec. 21, 2022
In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.
How higher ed institutions are using convocation as a marcomm tool
By Ruba Hassan | Dec. 7, 2022
When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.
Engage higher ed audiences with infographics
by Sherri Gallowitz | Oct. 23, 2019
If a picture is worth a thousand words, how many thousands for a good infographic? What IS a good infographic, and why should higher education communication, marketing and advancement professionals care? It’s likely your earliest memories are peppered with visuals.