How higher ed institutions use day-in-the-life videos to market to students
By Ruba Hassan | Sept. 27, 2023
For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.
When an alumni magazine tells stories that matter
By Sharon Aschaiek | Jan. 25, 2023
“My ultimate goal is to someday publish an issue where the only place it says “Sacred Heart University” is on the cover.” That probably isn’t what you’d expect to hear from an alumni magazine editor.
Toronto’s top higher ed communication campaigns
By Sharon Aschaiek | May 30, 2018
I recently wrote about the Educational Advertising Awards, which honour outstanding advertising initiatives by universities and colleges mostly in the U.S. However, there are plenty of noteworthy marketing campaigns by Toronto post-secondary schools…