Higher ed communicators appealing to Gen Z through new technologies
By Nathan Lemay | July 13, 2022
With more than two years of experience being forced to adopt new technologies to survive during the pandemic, higher ed communicators now have more options than ever when it comes to attract Gen Z applicants.
Excelling at giving communications in higher education
By Sharon Aschaiek | June 29, 2022
With government funding for higher education institutions in Canada continuing to shrink, and with global competition for students on the rise, charity has never been more important to post-secondary schools.
Respecting Indigenous culture in Queen’s University communications
By Sharon Aschaiek | June 22, 2022
National Indigenous History Month this month in Canada underscores the responsibility among communicators at higher education institutions to ensure their content on Indigenous affairs is accurate, respectful and culturally sensitive.
PSE marcomm conference calls for student-led engagement
By Nathan Lemay | June 9, 2022
Trying to connect with one another during a time of online classes, mask mandates and social distancing required innovative student engagement. Communicators have faced a unique challenge to engaging online or hybrid students.
At PSE marcomm conference, collaboration emphasized for success
By Nathan Lemay | June 2, 2022
During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.
Getting a virtual campus tour right
By Sharon Aschaiek | May 25, 2022
COVID-19 has been a game changer in higher education communications, prompting practitioners to rethink their strategies and tactics to promote their institutions and engage with stakeholders. One impact has been on how universities and colleges provide virtual campus tours.
Advancing anti-racism communications at UWaterloo
By Sharon Aschaiek | April 6, 2022
At the University of Waterloo, anti-racism communications manager Tracelyn Cornelius is on a mission to ensure communications is inclusive, respectful and accurate. She advises communication leaders on following inclusion, diversity, equity and accessibility principles.
Higher ed marcomm conference returns to Toronto
By Sharon Aschaiek | March 31, 2022
After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.
Using webinars to boost enrolment
By Sharon Aschaiek | January 19, 2022
Twenty months on, the pandemic is continuing to shake the foundation of higher education. How are the sector’s communicators helping to bolster their institutions? At a one faculty at Dalhousie University, a big part of the answer is webinars.
Reputational issues in your higher ed marketing materials?
By Lucy Parker | April 7, 2021
A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information provided creating reputational risks?