Telling sensitive higher ed stories on Instagram

By Sharon Aschaiek | Sept. 11, 2019

It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.

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Duke University

How Duke University aces internal communications

By Sharon Aschaiek | Feb. 27, 2019

This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.

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Highlighting higher ed successes on social

By Sharon Aschaiek | Nov. 21, 2018

We can use social media to help our higher education institutions shine by sharing school achievements and successes. But exactly what kind of content works best, in which formats and on which platforms? And how do you align the members of your social/digital team?

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social media analytics

Getting smarter about social for your school

By Sharon Aschaiek | Sept. 19, 2018

Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.

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