By Sharon Aschaiek | Jan. 20, 2021
When an academic institution establishes itself as thought leader, it can demonstrate its expert insights on a diverse range of subjects, inform and elevate public discussions, and stand out in the crowded higher education marketplace.
By Sharon Aschaiek | March 6, 2019
One way a higher education institution can differentiate itself and raise its profile is by effectively highlighting its research activities and breakthroughs. The University of Toronto Mississauga has found a powerful way to share its research endeavours.
By Sharon Aschaiek | Nov. 28, 2018
Resources to help you function better as a higher education communicator are everywhere. I’ve rounded up a few new and valuable ones to provide inspiration and to help you improve your communication work for your university or college.
By Sharon Aschaiek | May 23, 2018
Is podcasting a good idea for your higher education institution’s communication and marketing strategy? Recent research shows podcast listening is on the rise, and that 26% of Americans have listened to a podcast in the past month, while 17% have done so in the past week.