What If campaign Aalto University

Demonstrate your higher ed institution’s impact

By Sharon Aschaiek | June 20, 2018

Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.

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socia media

Using PESO in higher ed communications

By Sharon Aschaiek | June 13, 2018

The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.

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content audit

Is your school’s content working hard enough?

By Sharon Aschaiek | June 6, 2018

June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…

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School marketers: using humour to get results

By Sharon Aschaiek | May 9, 2018

If this past Sunday felt especially joyful to you, you may have been feeling the good vibes of World Laughter Day. The day was established 20 years ago in India by Madan Kataria, the founder of Laughter Yoga – two of my favourite things!

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Should your school use next-gen video communications?

By Sharon Aschaiek | April 25, 2018

Some of the biggest buzz in communications these days is around new video formats. Post-secondary schools are experimenting with integrating interactive, live and personalized video into their communications strategy and tactics.

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