Higher ed communications during COVID-19

By Sharon Aschaiek | Aug. 12, 2020

It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.

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2020: the course of comms & higher ed

By Sharon Aschaiek | Jan. 8, 2020

can the trends in communications, and what comes up is all over the place. So many intersecting expertise, ideas, tools, platforms, cultures, metrics. Everything to do with the art and science of communicating. It might be worth knowing more about these ones.

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When higher ed benefits from celebrity buzz

By Sharon Aschaiek | Sept. 4, 2019

Is it a good idea to promote your higher education institution with celebrities? According to the University of Texas, the answer is “alright, alright, alright.” UT Austin’s Moody College of Communication has hired Oscar-winning actor Matthew McConaughey as a teacher.

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New and newsworthy in higher ed communications

By Sharon Aschaiek | August 7, 2019

Universities and colleges are always looking for new ways to optimize their marketing and communication strategies and tactics. Here’s a quick look at what’s new and newsworthy when it comes to higher education communication, marketing and branding.

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Dissecting award-winning higher ed communications

By Sharon Aschaiek | July 24, 2019

What does effective storytelling look like in higher ed communications? For a prime example, look to the University of Alberta in Canada. The university won a 2019 Platinum Award from the Council for Advancement and Support of Education for Best Article of the Year.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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UBC branding campaign "the potential is yours"

New brand campaign shows university’s potential

By Sharon Aschaiek | Oct. 3, 2018

In the increasingly competitive global market of higher education, universities and colleges are constantly looking for new ways to differentiate themselves. So when an institution tries to reinvent its identity, it’s wise for higher ed communicators to take a close look.

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Let data drive your school’s social media strategy

By Sharon Aschaiek | Aug. 15, 2018

Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.

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University California Berkeley

Meet the schools with rock star websites

By Sharon Aschaiek | August 1, 2018

How do you know if your university or college’s website is hitting the mark? Some clues can be found in a new list of the top 25 university websites in the United States. Digital marketing consultancy Convince & Convert reviewed the websites of the top 50 U.S. universities.

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Dan Tisch Argyle Public Relationships fake news slide AGM IABC/Toronto 2018

PR trends affecting higher ed marketing

By Sharon Aschaiek | June 27, 2018

Multiple trends are impacting the public relations profession, and this will have implications for higher education marketing. Dan Tisch of Argyle Public Relationships recently shared his insights on the direction of the profession at the AGM of IABC/Toronto.

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