University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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UBC branding campaign "the potential is yours"

New brand campaign shows university’s potential

By Sharon Aschaiek | Oct. 3, 2018

In the increasingly competitive global market of higher education, universities and colleges are constantly looking for new ways to differentiate themselves. So when an institution tries to reinvent its identity, it’s wise for higher ed communicators to take a close look.

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Let data drive your school’s social media strategy

By Sharon Aschaiek | Aug. 15, 2018

Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.

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University California Berkeley

Meet the schools with rock star websites

By Sharon Aschaiek | August 1, 2018

How do you know if your university or college’s website is hitting the mark? Some clues can be found in a new list of the top 25 university websites in the United States. Digital marketing consultancy Convince & Convert reviewed the websites of the top 50 U.S. universities.

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Dan Tisch Argyle Public Relationships fake news slide AGM IABC/Toronto 2018

PR trends affecting higher ed marketing

By Sharon Aschaiek | June 27, 2018

Multiple trends are impacting the public relations profession, and this will have implications for higher education marketing. Dan Tisch of Argyle Public Relationships recently shared his insights on the direction of the profession at the AGM of IABC/Toronto.

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What If campaign Aalto University

Demonstrate your higher ed institution’s impact

By Sharon Aschaiek | June 20, 2018

Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.

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socia media

Using PESO in higher ed communications

By Sharon Aschaiek | June 13, 2018

The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.

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content audit

Is your school’s content working hard enough?

By Sharon Aschaiek | June 6, 2018

June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…

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School marketers: using humour to get results

By Sharon Aschaiek | May 9, 2018

If this past Sunday felt especially joyful to you, you may have been feeling the good vibes of World Laughter Day. The day was established 20 years ago in India by Madan Kataria, the founder of Laughter Yoga – two of my favourite things!

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Should your school use next-gen video communications?

By Sharon Aschaiek | April 25, 2018

Some of the biggest buzz in communications these days is around new video formats. Post-secondary schools are experimenting with integrating interactive, live and personalized video into their communications strategy and tactics.

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