By Sharon Aschaiek | Sept. 4, 2019
Is it a good idea to promote your higher education institution with celebrities? According to the University of Texas, the answer is “alright, alright, alright.” UT Austin’s Moody College of Communication has hired Oscar-winning actor Matthew McConaughey as a teacher.
By Sharon Aschaiek | August 7, 2019
Universities and colleges are always looking for new ways to optimize their marketing and communication strategies and tactics. Here’s a quick look at what’s new and newsworthy when it comes to higher education communication, marketing and branding.
By Sharon Aschaiek | July 24, 2019
What does effective storytelling look like in higher ed communications? For a prime example, look to the University of Alberta in Canada. The university won a 2019 Platinum Award from the Council for Advancement and Support of Education for Best Article of the Year.
By Sharon Aschaiek | Jan. 9, 2018
How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.
By Sharon Aschaiek | Oct. 3, 2018
In the increasingly competitive global market of higher education, universities and colleges are constantly looking for new ways to differentiate themselves. So when an institution tries to reinvent its identity, it’s wise for higher ed communicators to take a close look.
By Sharon Aschaiek | Aug. 15, 2018
Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.
By Sharon Aschaiek | August 1, 2018
How do you know if your university or college’s website is hitting the mark? Some clues can be found in a new list of the top 25 university websites in the United States. Digital marketing consultancy Convince & Convert reviewed the websites of the top 50 U.S. universities.
By Sharon Aschaiek | June 27, 2018
Multiple trends are impacting the public relations profession, and this will have implications for higher education marketing. Dan Tisch of Argyle Public Relationships recently shared his insights on the direction of the profession at the AGM of IABC/Toronto.
By Sharon Aschaiek | June 20, 2018
Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.
By Sharon Aschaiek | June 13, 2018
The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.