How higher ed institutions are using Threads
By Ruba Hassan | October 25, 2023
Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.
How higher ed institutions use day-in-the-life videos to market to students
By Ruba Hassan | Sept. 27, 2023
For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.
How U of T’s pharmacy faculty unlocks the marcomm potential of podcasts
By Ruba Hassan | June 28, 2023
Higher ed communicators are always on the lookout for new and innovative ways to reach prospective students and promote their schools. For U of T’s Leslie Dan Faculty of Pharmacy, a podcast was the way to go.
Conference to offer fresh insights to higher ed marcomm professionals
By Ruba Hassan | May 10, 2023
Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.
York University wins two awards for presidential communications
By Ruba Hassan | May 3, 2023
At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.
When an alumni magazine tells stories that matter
By Sharon Aschaiek | Jan. 25, 2023
“My ultimate goal is to someday publish an issue where the only place it says “Sacred Heart University” is on the cover.” That probably isn’t what you’d expect to hear from an alumni magazine editor.
Leveraging LinkedIn for higher education marketing
By Sharon Aschaiek | May 7, 2019
LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.
Conference helps optimize higher ed marcomm expertise
By Sharon Aschaiek | April 3, 2019
In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.