Higher education communications: resource roundup

By Sharon Aschaiek | Nov. 28, 2018

Resources to help you function better as a higher education communicator are everywhere. I’ve rounded up a few new and valuable ones to provide inspiration and to help you improve your communication work for your university or college.

Read: When all the members of your school’s internal communications team are rowing in the same direction, it can help you demonstrate the value of work to senior leaders. As this Forbes article explains, having clear objectives, establishing a strategic framework for internal communications operations, consistently measuring the right performance indicators, and analyzing and reporting results can help you prove your team’s worth, and make the right impression on budget makers.

Watch: The University of Alabama System in the U.S. recently underwent a comprehensive rebranding to better demonstrate its status as the state of Alabama’s largest employer and a major driver of economic, intellectual and cultural growth. The rebranding of UAS, a system that includes three research universities and a medical center, included a new website and logo, and the release of this video that reflects how diversity drives the system’s dynamism.

Listen: In the higher ed social podcast’s latest episode, hosts Jackie Vetrano, online marketing and social media manager at University of North Carolina at Chapel Hill, and Lougan Bishop, web and digital media manager at Belmont University, interview Erin Supinka, the assistant director of digital engagement at Dartmouth College. Erin shares about how she developed Dartmouth’s social media strategy to help achieve institutional goals, and how she sets and work towards measurable objectives.