Samford University

Samford University marcomm reorganization strengthens brand

By Sharon Aschaiek | Jan. 30, 2019

A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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internal communications

Higher education communications: resource roundup

By Sharon Aschaiek | Nov. 28, 2018

Resources to help you function better as a higher education communicator are everywhere. I’ve rounded up a few new and valuable ones to provide inspiration and to help you improve your communication work for your university or college.

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Improve Life = improved brand for University of Guelph

By Sharon Aschaiek | Nov. 7, 2018

What makes for a successful brand refresh of a higher education institution? Communicators can gain useful insights from the approach taken by the University of Guelph, which won a Silver Leaf Award from IABC Canada for its new brand, Improve Life.

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Texas A&M University Palau research ocean acidification

Texas A&M gets innovative with 360° video

By Sharon Aschaiek | August 8, 2018

What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.

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Toronto’s top higher ed communication campaigns

By Sharon Aschaiek | May 30, 2018

I recently wrote about the Educational Advertising Awards, which honour outstanding advertising initiatives by universities and colleges mostly in the U.S. However, there are plenty of noteworthy marketing campaigns by Toronto post-secondary schools…

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