How to transform communication practices to be more inclusive
By Ruba Hassan | Feb. 8, 2023
February is Black History Month, and universities and colleges are leading events to commemorate it. At such a time, communicators must reflect on our role in ensuring that EDI principles guide our organizations’ strategy and create real change.
It’s official! My communications business is now an adult
By Sharon Aschaiek | Dec. 21, 2022
In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.
How higher ed institutions are using convocation as a marcomm tool
By Ruba Hassan | Dec. 7, 2022
When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.
How VA communications happens at York University
By Sharon Aschaiek | Nov. 23, 2022
When students at York University have questions about resources, people and places on campus, they can turn to SAVY. Full of information and always available, SAVY is ready to serve. SAVY is also a virtual assistant – but it’s hard to tell.
How the Hankamer School of Business tells its best stories
By Sharon Aschaiek | Oct. 26, 2022
It was the headline that grabbed my attention: “Wonder Women”, designed in the same bright red, yellow and blue colours as the uniform of one of my childhood heroes. I was instantly interested in reading the Baylor Business Review.
Madera Community College wins grand prize in branding challenge
By Sharon Aschaiek | Sept. 21, 2022
We know that telling a powerful story is a key part of effective branding. A Madera Community College recruitment video proves this point by showing a graduate’s poignant journey—and has won a prestigious prize.
Higher ed communicators appealing to Gen Z through new technologies
By Nathan Lemay | July 13, 2022
With more than two years of experience being forced to adopt new technologies to survive during the pandemic, higher ed communicators now have more options than ever when it comes to attract Gen Z applicants.
Respecting Indigenous culture in Queen’s University communications
By Sharon Aschaiek | June 22, 2022
National Indigenous History Month this month in Canada underscores the responsibility among communicators at higher education institutions to ensure their content on Indigenous affairs is accurate, respectful and culturally sensitive.
PSE marcomm conference calls for student-led engagement
By Nathan Lemay | June 9, 2022
Trying to connect with one another during a time of online classes, mask mandates and social distancing required innovative student engagement. Communicators have faced a unique challenge to engaging online or hybrid students.
At PSE marcomm conference, collaboration emphasized for success
By Nathan Lemay | June 2, 2022
During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.