Getting a virtual campus tour right
By Sharon Aschaiek | May 25, 2022
COVID-19 has been a game changer in higher education communications, prompting practitioners to rethink their strategies and tactics to promote their institutions and engage with stakeholders. One impact has been on how universities and colleges provide virtual campus tours.
Advancing anti-racism communications at UWaterloo
By Sharon Aschaiek | April 6, 2022
At the University of Waterloo, anti-racism communications manager Tracelyn Cornelius is on a mission to ensure communications is inclusive, respectful and accurate. She advises communication leaders on following inclusion, diversity, equity and accessibility principles.
Higher ed marcomm conference returns to Toronto
By Sharon Aschaiek | March 31, 2022
After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.
Using webinars to boost enrolment
By Sharon Aschaiek | January 19, 2022
Twenty months on, the pandemic is continuing to shake the foundation of higher education. How are the sector’s communicators helping to bolster their institutions? At a one faculty at Dalhousie University, a big part of the answer is webinars.
Boston College’s award-winning communications during COVID-19
By Sharon Aschaiek | Feb. 3, 2021
While COVID-19 has caused many disruptions in higher education, it has also given rise to numerous innovative communication responses, some of which have been initiated by the team the produces the alumni magazine of Boston College.
Podcast positions college as future-of-work thought leader
By Sharon Aschaiek | Jan. 20, 2021
When an academic institution establishes itself as thought leader, it can demonstrate its expert insights on a diverse range of subjects, inform and elevate public discussions, and stand out in the crowded higher education marketplace.
COVID-19’s communication lessons for one higher ed institution
By Sharon Aschaiek | Jan. 13, 2021
Universities and colleges in North America have now been dealing with the COVID-19 pandemic for about 10 months—enough time to test different adaptive communication strategies and tactics, and determine which ones work best for their institutions.
Humber College combines PR and GR to great effect
By Sharon Aschaiek | Dec. 2, 2020
What happens when the communication and government relations teams at a higher education institution decide to work hand in hand? At Humber College, the result was amped up exposure on social media courtesy of the prime minister of Canada.
Taking the pulse of higher ed communications during COVID-19
By Sharon Aschaiek | Oct. 21, 2020
How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.
How COVID-19 has changed crisis communication
By Sharon Aschaiek | Sept. 16, 2020
Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?