Sheridan College

Crisis communications in action at Sheridan College

By Sharon Aschaiek | Jan. 16, 2019

Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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donor report, university of toronto, arts and science

Dissecting an award-winning donor report

By Sharon Aschaiek | Oct. 24, 2018

Earlier this year, I blogged about the higher education winners of IABC/Toronto’s 2018 Ovation Awards. One project that received an Award of Excellence was the University of Toronto Faculty of Arts & Science’s 2016-17 donor report, The ArtSci Effect.

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cybersecurity

Higher ed communications and cybersecurity

By Sharon Aschaiek | Oct. 17, 2018

October is Cyber Security Awareness Month, which spreads global awareness about digital crime and online safety. How much does this have to do with higher education and, specifically, your communications work? More than you might think.

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outsourcing communications

Outsourcing higher education communications

By Sharon Aschaiek | Sept. 12, 2018

The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.

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internal communications conference

Shifting internal communications into a strategy driver

By Sharon Aschaiek | Aug. 29, 2018

The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?

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thought leadership word cloud

Driving higher ed communications through thought leadership

By Sharon Aschaiek | Aug. 22, 2018

In higher ed communications, it’s not always what you say, but who says it. It’s usually central and/or department/faculty communication teams who take the lead on conceptualizing, developing and executing communications for universities and colleges.

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Texas A&M University Palau research ocean acidification

Texas A&M gets innovative with 360° video

By Sharon Aschaiek | August 8, 2018

What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.

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Google College Search Tool

Understanding Google’s new higher ed search tool

By Sharon Aschaiek | July 4, 2018

Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.

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content audit

Is your school’s content working hard enough?

By Sharon Aschaiek | June 6, 2018

June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…

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