Putting UTM research in the spotlight

By Sharon Aschaiek | March 6, 2019

One way a higher education institution can differentiate itself and raise its profile is by effectively highlighting its research activities and breakthroughs. The University of Toronto Mississauga has found a powerful way to share its research endeavours.

Read more

Duke University

How Duke University aces internal communications

By Sharon Aschaiek | Feb. 27, 2019

This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.

Read more

Pepsi ad super bowl 2019

Higher ed communications resource roundup

By Sharon Aschaiek | Feb. 6, 2019

The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.

Read more

Samford University

Samford University marcomm reorganization strengthens brand

By Sharon Aschaiek | Jan. 30, 2019

A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.

Read more

Sheridan College

Crisis communications in action at Sheridan College

By Sharon Aschaiek | Jan. 16, 2019

Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.

Read more

University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

Read more

donor report, university of toronto, arts and science

Dissecting an award-winning donor report

By Sharon Aschaiek | Oct. 24, 2018

Earlier this year, I blogged about the higher education winners of IABC/Toronto’s 2018 Ovation Awards. One project that received an Award of Excellence was the University of Toronto Faculty of Arts & Science’s 2016-17 donor report, The ArtSci Effect.

Read more

cybersecurity

Higher ed communications and cybersecurity

By Sharon Aschaiek | Oct. 17, 2018

October is Cyber Security Awareness Month, which spreads global awareness about digital crime and online safety. How much does this have to do with higher education and, specifically, your communications work? More than you might think.

Read more

outsourcing communications

Outsourcing higher education communications

By Sharon Aschaiek | Sept. 12, 2018

The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.

Read more

internal communications conference

Shifting internal communications into a strategy driver

By Sharon Aschaiek | Aug. 29, 2018

The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?

Read more