Taking the pulse of higher ed communications during COVID-19

By Sharon Aschaiek | Oct. 21, 2020

How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.

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How COVID-19 has changed crisis communication

By Sharon Aschaiek | Sept. 16, 2020

Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?

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Higher ed communications during COVID-19

By Sharon Aschaiek | Aug. 12, 2020

It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.

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A university magazine that breaks the mould

By Sharon Aschaiek | Feb. 12, 2020

Our digital world is creating both challenges and opportunities for print magazines, including those published by higher education institutions. One university that has found success with a revamped institutional magazine is Pompeu Fabra University in Spain.

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Higher ed communications and the climate crisis

By Sharon Aschaiek | Jan. 29, 2020

What does higher education communications have to do with global warming, and vice versa? It’s possible that post-secondary schools, and their communicators, may have a broader, more meaningful role to play in addressing the climate emergency.

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Vancouver Island University

Marketing campaign highlights why VIU is #WorthIt

By Sharon Aschaiek | Jan. 22, 2020

When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.

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Examples of infographics pertaining to the higher education sector

Engage higher ed audiences with infographics

by Sherri Gallowitz | Oct. 23, 2019

If a picture is worth a thousand words, how many thousands for a good infographic? What IS a good infographic, and why should higher education communication, marketing and advancement professionals care? It’s likely your earliest memories are peppered with visuals.

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7 video ideas to elevate your higher ed brand

By Andrew Gu | July 17, 2019

Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.

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Winning at higher ed communications

By Sharon Aschaiek | June 26, 2019

As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.

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Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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