Trends and practices in higher ed marketing and communications: conference recap
By Ruba Hassan & Sharon Aschaiek | July 24, 2024
The 8th Annual Marketing & Communications for Post Secondary Conference buzzed with innovative and practical approaches institutions are their promotion and engagement efforts.
Don’t miss this higher ed marcomm conference
By Sharon Aschaiek | April 10, 2024
The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?
Key 2024 conferences for higher ed marcomm professionals
By Ruba Hassan | April 3, 2024
As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.
How higher ed units can work effectively with external communicators
By Sharon Aschaiek | Sept. 12, 2023
There are many reasons your higher education communications unit might want to work with an external communicator. What isn’t always so clear, however, is the most effective way to work with a communications consultant or content creator.
It’s official! My communications business is now an adult
By Sharon Aschaiek | Dec. 21, 2022
In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.
Being reactive in higher ed communications
By Sharon Aschaiek | Oct. 31, 2018
As communicators, we tend to focus mainly on planning content ahead of time. But how do we share meaningful content about developments happening right now? That’s what Ema Gilmartin and Daniel Marrable addressed at the 2018 ContentEd conference.
Elevating your higher ed institution’s content marketing
By Sharon Aschaiek | Sept. 5, 2018
We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.
Is your school’s content working hard enough?
By Sharon Aschaiek | June 6, 2018
June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…
Higher education’s advertising winners
By Sharon Aschaiek | May 16, 2018
What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?
Using stories to inspire action
By Sharon Aschaiek | April 18, 2018
Most of us can’t resist a good story – and for a good reason: they provide information in a way that’s interesting and engaging. They can be funny, inspiring, eye-opening or cautionary. But whatever kind of story is told, there’s a good chance the lesson will stick.