Presenters at the 8th Annual Marketing & Communications for Post Scondary Conference

Trends and practices in higher ed marketing and communications: conference recap

By Ruba Hassan & Sharon Aschaiek | July 24, 2024

The 8th Annual Marketing & Communications for Post Secondary Conference buzzed with innovative and practical approaches institutions are their promotion and engagement efforts.

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Presenters from the University of Toronto at the 2023 Annual Marketing & Communications for Post Secondary Conference.

Don’t miss this higher ed marcomm conference

By Sharon Aschaiek | April 10, 2024

The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?

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Key 2024 conferences for higher ed marcomm professionals

By Ruba Hassan | April 3, 2024

As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.

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President Rhonda Lenton with students, faculty and staff in the 2022-23 President's Welcome Back video

York University wins two awards for presidential communications

By Ruba Hassan | May 3, 2023

At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.

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convocation

How higher ed institutions are using convocation as a marcomm tool

By Ruba Hassan | Dec. 7, 2022

When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.

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Higher ed communicators appealing to Gen Z through new technologies

By Nathan Lemay | July 13, 2022

With more than two years of experience being forced to adopt new technologies to survive during the pandemic, higher ed communicators now have more options than ever when it comes to attract Gen Z applicants.

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Duke University

How Duke University aces internal communications

By Sharon Aschaiek | Feb. 27, 2019

This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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