Trends and practices in higher ed marketing and communications: conference recap
By Ruba Hassan & Sharon Aschaiek | July 24, 2024
The 8th Annual Marketing & Communications for Post Secondary Conference buzzed with innovative and practical approaches institutions are their promotion and engagement efforts.
Don’t miss this higher ed marcomm conference
By Sharon Aschaiek | April 10, 2024
The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?
Key 2024 conferences for higher ed marcomm professionals
By Ruba Hassan | April 3, 2024
As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.
York University wins two awards for presidential communications
By Ruba Hassan | May 3, 2023
At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.
How higher ed institutions are using convocation as a marcomm tool
By Ruba Hassan | Dec. 7, 2022
When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.
Higher ed communicators appealing to Gen Z through new technologies
By Nathan Lemay | July 13, 2022
With more than two years of experience being forced to adopt new technologies to survive during the pandemic, higher ed communicators now have more options than ever when it comes to attract Gen Z applicants.
How Duke University aces internal communications
By Sharon Aschaiek | Feb. 27, 2019
This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.
UCalgary’s outstanding marketing work nets prestigious AMA award
By Sharon Aschaiek | Jan. 9, 2018
How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.
Telling higher education stories on a budget
By Sharon Aschaiek | Sept. 26, 2018
Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?