Duke University

How Duke University aces internal communications

By Sharon Aschaiek | Feb. 27, 2019

This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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