How the Hankamer School of Business tells its best stories
By Sharon Aschaiek | Oct. 26, 2022
It was the headline that grabbed my attention: “Wonder Women”, designed in the same bright red, yellow and blue colours as the uniform of one of my childhood heroes. I was instantly interested in reading the Baylor Business Review.
Higher ed communicators appealing to Gen Z through new technologies
By Nathan Lemay | July 13, 2022
With more than two years of experience being forced to adopt new technologies to survive during the pandemic, higher ed communicators now have more options than ever when it comes to attract Gen Z applicants.
At PSE marcomm conference, collaboration emphasized for success
By Nathan Lemay | June 2, 2022
During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.
Using webinars to boost enrolment
By Sharon Aschaiek | January 19, 2022
Twenty months on, the pandemic is continuing to shake the foundation of higher education. How are the sector’s communicators helping to bolster their institutions? At a one faculty at Dalhousie University, a big part of the answer is webinars.
Boston College’s award-winning communications during COVID-19
By Sharon Aschaiek | Feb. 3, 2021
While COVID-19 has caused many disruptions in higher education, it has also given rise to numerous innovative communication responses, some of which have been initiated by the team the produces the alumni magazine of Boston College.