Presenters at the 8th Annual Marketing & Communications for Post Scondary Conference

Trends and practices in higher ed marketing and communications: conference recap

By Ruba Hassan & Sharon Aschaiek | July 24, 2024

The 8th Annual Marketing & Communications for Post Secondary Conference buzzed with innovative and practical approaches institutions are their promotion and engagement efforts.

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Presenters from the University of Toronto at the 2023 Annual Marketing & Communications for Post Secondary Conference.

Don’t miss this higher ed marcomm conference

By Sharon Aschaiek | April 10, 2024

The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?

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Key 2024 conferences for higher ed marcomm professionals

By Ruba Hassan | April 3, 2024

As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.

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How higher ed institutions are using Threads

By Ruba Hassan | October 25, 2023

Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.

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How higher ed institutions use day-in-the-life videos to market to students

By Ruba Hassan | Sept. 27, 2023

For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.

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How higher ed units can work effectively with external communicators

By Sharon Aschaiek | Sept. 12, 2023

There are many reasons your higher education communications unit might want to work with an external communicator. What isn’t always so clear, however, is the most effective way to work with a communications consultant or content creator.

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How U of T’s pharmacy faculty unlocks the marcomm potential of podcasts

By Ruba Hassan | June 28, 2023

Higher ed communicators are always on the lookout for new and innovative ways to reach prospective students and promote their schools. For U of T’s Leslie Dan Faculty of Pharmacy, a podcast was the way to go.

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Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference

By Sharon Aschaiek and Ruba Hassan | June 7, 2023

From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.

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Conference to offer fresh insights to higher ed marcomm professionals

By Ruba Hassan | May 10, 2023

Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.

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President Rhonda Lenton with students, faculty and staff in the 2022-23 President's Welcome Back video

York University wins two awards for presidential communications

By Ruba Hassan | May 3, 2023

At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.

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