https://hub.jhu.edu/2019/10/02/hopkins-blackstone-study-hotel/

Higher ed branding enters hospitality arena

By Sharon Aschaiek | Oct. 9, 2019

Universities and colleges are always looking for new ways to expand their reach and better engage with stakeholders. Now, John Hopkins University in Baltimore, Maryland has landed on an innovative way to amplify its brand: opening a university-branded hotel.

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Telling sensitive higher ed stories on Instagram

By Sharon Aschaiek | Sept. 11, 2019

It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.

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7 video ideas to elevate your higher ed brand

By Andrew Gu | July 17, 2019

Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.

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Winning at higher ed communications

By Sharon Aschaiek | June 26, 2019

As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.

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Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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Leveraging LinkedIn for higher education marketing

By Sharon Aschaiek | May 7, 2019

LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.

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higher education marketing communications conference

Conference helps optimize higher ed marcomm expertise

By Sharon Aschaiek | April 3, 2019

In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.

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