Don’t miss this higher ed marcomm conference
By Sharon Aschaiek | April 10, 2024
The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?
Key 2024 conferences for higher ed marcomm professionals
By Ruba Hassan | April 3, 2024
As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.
How higher ed institutions are using Threads
By Ruba Hassan | October 25, 2023
Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.
How higher ed institutions use day-in-the-life videos to market to students
By Ruba Hassan | Sept. 27, 2023
For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.
How higher ed units can work effectively with external communicators
By Sharon Aschaiek | Sept. 12, 2023
There are many reasons your higher education communications unit might want to work with an external communicator. What isn’t always so clear, however, is the most effective way to work with a communications consultant or content creator.
How U of T’s pharmacy faculty unlocks the marcomm potential of podcasts
By Ruba Hassan | June 28, 2023
Higher ed communicators are always on the lookout for new and innovative ways to reach prospective students and promote their schools. For U of T’s Leslie Dan Faculty of Pharmacy, a podcast was the way to go.
Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference
By Sharon Aschaiek and Ruba Hassan | June 7, 2023
From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.
Conference to offer fresh insights to higher ed marcomm professionals
By Ruba Hassan | May 10, 2023
Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.
York University wins two awards for presidential communications
By Ruba Hassan | May 3, 2023
At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.
It’s official! My communications business is now an adult
By Sharon Aschaiek | Dec. 21, 2022
In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.