Trends and practices in higher ed marketing and communications: conference recap
By Ruba Hassan & Sharon Aschaiek | July 24, 2024
The 8th Annual Marketing & Communications for Post Secondary Conference buzzed with innovative and practical approaches institutions are their promotion and engagement efforts.
Don’t miss this higher ed marcomm conference
By Sharon Aschaiek | April 10, 2024
The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?
Key 2024 conferences for higher ed marcomm professionals
By Ruba Hassan | April 3, 2024
As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.
Antisemitism on campus: The role of communicators
By Sharon Aschaiek | Jan. 31, 2024
The dramatic rise in antisemitism on university campuses in recent months poses difficult challenges for those who work in higher education communications. Communicators play a pivotal role in protecting their school’s reputation.
How higher ed institutions are using Threads
By Ruba Hassan | October 25, 2023
Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.
Higher ed communicators’ key role in advancing EDI: must-attend event
By Sharon Aschaiek | October 11, 2023
How can and should communicators their universities and colleges be more diverse and inclusive? The upcoming Access Reboot conference will help higher education communicators understand their vital role in advancing EDI at their institutions.
How higher ed institutions use day-in-the-life videos to market to students
By Ruba Hassan | Sept. 27, 2023
For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.
How higher ed units can work effectively with external communicators
By Sharon Aschaiek | Sept. 12, 2023
There are many reasons your higher education communications unit might want to work with an external communicator. What isn’t always so clear, however, is the most effective way to work with a communications consultant or content creator.
How U of T’s pharmacy faculty unlocks the marcomm potential of podcasts
By Ruba Hassan | June 28, 2023
Higher ed communicators are always on the lookout for new and innovative ways to reach prospective students and promote their schools. For U of T’s Leslie Dan Faculty of Pharmacy, a podcast was the way to go.
Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference
By Sharon Aschaiek and Ruba Hassan | June 7, 2023
From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.