Don’t miss this higher ed marcomm conference
By Sharon Aschaiek | April 10, 2024
The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?
Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference
By Sharon Aschaiek and Ruba Hassan | June 7, 2023
From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.
When an alumni magazine tells stories that matter
By Sharon Aschaiek | Jan. 25, 2023
“My ultimate goal is to someday publish an issue where the only place it says “Sacred Heart University” is on the cover.” That probably isn’t what you’d expect to hear from an alumni magazine editor.
How the Hankamer School of Business tells its best stories
By Sharon Aschaiek | Oct. 26, 2022
It was the headline that grabbed my attention: “Wonder Women”, designed in the same bright red, yellow and blue colours as the uniform of one of my childhood heroes. I was instantly interested in reading the Baylor Business Review.
Excelling at giving communications in higher education
By Sharon Aschaiek | June 29, 2022
With government funding for higher education institutions in Canada continuing to shrink, and with global competition for students on the rise, charity has never been more important to post-secondary schools.
At PSE marcomm conference, collaboration emphasized for success
By Nathan Lemay | June 2, 2022
During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.
Higher ed marcomm conference returns to Toronto
By Sharon Aschaiek | March 31, 2022
After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.
Boston College’s award-winning communications during COVID-19
By Sharon Aschaiek | Feb. 3, 2021
While COVID-19 has caused many disruptions in higher education, it has also given rise to numerous innovative communication responses, some of which have been initiated by the team the produces the alumni magazine of Boston College.
COVID-19’s communication lessons for one higher ed institution
By Sharon Aschaiek | Jan. 13, 2021
Universities and colleges in North America have now been dealing with the COVID-19 pandemic for about 10 months—enough time to test different adaptive communication strategies and tactics, and determine which ones work best for their institutions.
DePauw Magazine: telling compelling alumni stories
By Sharon Aschaiek | April 10, 2019
What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.