Winning at higher ed communications

By Sharon Aschaiek | June 26, 2019

As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.

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DePauw University

DePauw Magazine: telling compelling alumni stories

By Sharon Aschaiek | April 10, 2019

What does it take to create a university magazine that stands out? Mary Dieter, who is the managing editor/writer of the award-winning DePauw Magazine at DePauw University in Greencastle, Indiana, has some useful insights to share about the process.

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donor report, university of toronto, arts and science

Dissecting an award-winning donor report

By Sharon Aschaiek | Oct. 24, 2018

Earlier this year, I blogged about the higher education winners of IABC/Toronto’s 2018 Ovation Awards. One project that received an Award of Excellence was the University of Toronto Faculty of Arts & Science’s 2016-17 donor report, The ArtSci Effect.

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Toronto’s top higher ed communication campaigns

By Sharon Aschaiek | May 30, 2018

I recently wrote about the Educational Advertising Awards, which honour outstanding advertising initiatives by universities and colleges mostly in the U.S. However, there are plenty of noteworthy marketing campaigns by Toronto post-secondary schools…

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Higher education’s advertising winners

By Sharon Aschaiek | May 16, 2018

What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?

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