Pepsi ad super bowl 2019

Higher ed communications resource roundup

By Sharon Aschaiek | Feb. 6, 2019

The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.

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Samford University

Samford University marcomm reorganization strengthens brand

By Sharon Aschaiek | Jan. 30, 2019

A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.

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Sheridan College

Crisis communications in action at Sheridan College

By Sharon Aschaiek | Jan. 16, 2019

Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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Texas A&M University Palau research ocean acidification

Texas A&M gets innovative with 360° video

By Sharon Aschaiek | August 8, 2018

What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.

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When a school ad campaign causes a stir

By Sharon Aschaiek | July 18, 2018

Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.

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Google College Search Tool

Understanding Google’s new higher ed search tool

By Sharon Aschaiek | July 4, 2018

Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.

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Higher education’s advertising winners

By Sharon Aschaiek | May 16, 2018

What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?

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