Examples of infographics pertaining to the higher education sector

Engage higher ed audiences with infographics

by Sherri Gallowitz | Oct. 23, 2019

If a picture is worth a thousand words, how many thousands for a good infographic? What IS a good infographic, and why should higher education communication, marketing and advancement professionals care? It’s likely your earliest memories are peppered with visuals.

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7 video ideas to elevate your higher ed brand

By Andrew Gu | July 17, 2019

Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.

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Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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Leveraging LinkedIn for higher education marketing

By Sharon Aschaiek | May 7, 2019

LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.

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higher education marketing communications conference

Conference helps optimize higher ed marcomm expertise

By Sharon Aschaiek | April 3, 2019

In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.

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Pepsi ad super bowl 2019

Higher ed communications resource roundup

By Sharon Aschaiek | Feb. 6, 2019

The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.

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Samford University

Samford University marcomm reorganization strengthens brand

By Sharon Aschaiek | Jan. 30, 2019

A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.

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Sheridan College

Crisis communications in action at Sheridan College

By Sharon Aschaiek | Jan. 16, 2019

Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.

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University of Calgary

UCalgary’s outstanding marketing work nets prestigious AMA award

By Sharon Aschaiek | Jan. 9, 2018

How does a university marketing department that’s just six years old win the American Marketing Association’s Higher Education Marketer of the Year Team Award? That stunning victory was achieved by Alberta, Canada’s University of Calgary at this year’s AMA Awards.

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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