How higher ed institutions are using Threads

By Ruba Hassan | October 25, 2023

Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.

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How higher ed institutions use day-in-the-life videos to market to students

By Ruba Hassan | Sept. 27, 2023

For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.

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How U of T’s pharmacy faculty unlocks the marcomm potential of podcasts

By Ruba Hassan | June 28, 2023

Higher ed communicators are always on the lookout for new and innovative ways to reach prospective students and promote their schools. For U of T’s Leslie Dan Faculty of Pharmacy, a podcast was the way to go.

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Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference

By Sharon Aschaiek and Ruba Hassan | June 7, 2023

From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.

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Conference to offer fresh insights to higher ed marcomm professionals

By Ruba Hassan | May 10, 2023

Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.

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It’s official! My communications business is now an adult

By Sharon Aschaiek | Dec. 21, 2022

In 2004, I started freelance writing full time with the goals of better balancing work with parenthood and being my own boss. I didn’t have a clear direction, but thanks to my self-employed parents, I did enjoy writing and knew how to hustle.

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Madera Community College wins grand prize in branding challenge

By Sharon Aschaiek | Sept. 21, 2022

We know that telling a powerful story is a key part of effective branding. A Madera Community College recruitment video proves this point by showing a graduate’s poignant journey—and has won a prestigious prize.

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At PSE marcomm conference, collaboration emphasized for success

By Nathan Lemay | June 2, 2022

During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.

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The 6th Annual Marketing & Communications for Post Secondary Conference will take place n Toronto May 30-June 1, 2022

Higher ed marcomm conference returns to Toronto

By Sharon Aschaiek | March 31, 2022

After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.

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Reputational issues in your higher ed marketing materials?

By Lucy Parker | April 7, 2021

A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information provided creating reputational risks?

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