Reputational issues in your higher ed marketing materials?
By Lucy Parker | April 7, 2021
A few years ago, I was asked by a head of student services at a higher education provider in England to explore how the duty of care to students was framed in their recruitment marketing materials. Was the information provided creating reputational risks?
Super Bowl ads inspire higher ed comms
By Sharon Aschaiek | Feb. 5, 2020
Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.
Marketing campaign highlights why VIU is #WorthIt
By Sharon Aschaiek | Jan. 22, 2020
When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.
Engage higher ed audiences with infographics
by Sherri Gallowitz | Oct. 23, 2019
If a picture is worth a thousand words, how many thousands for a good infographic? What IS a good infographic, and why should higher education communication, marketing and advancement professionals care? It’s likely your earliest memories are peppered with visuals.
7 video ideas to elevate your higher ed brand
By Andrew Gu | July 17, 2019
Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.
Conference examines higher ed communications issues
By Sharon Aschaiek | May 22, 2019
Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.
Leveraging LinkedIn for higher education marketing
By Sharon Aschaiek | May 7, 2019
LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.
Conference helps optimize higher ed marcomm expertise
By Sharon Aschaiek | April 3, 2019
In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.
Higher ed communications resource roundup
By Sharon Aschaiek | Feb. 6, 2019
The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.
Samford University marcomm reorganization strengthens brand
By Sharon Aschaiek | Jan. 30, 2019
A strong organizational brand depends on integration and consistency—something that can be difficult to achieve at higher education institutions, where there can be a clash between the priorities of central marcomm and individual schools and departments.