At PSE marcomm conference, collaboration emphasized for success
By Nathan Lemay | June 2, 2022
During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.
Super Bowl ads inspire higher ed comms
By Sharon Aschaiek | Feb. 5, 2020
Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.
Marketing campaign highlights why VIU is #WorthIt
By Sharon Aschaiek | Jan. 22, 2020
When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.
Higher ed communications resource roundup
By Sharon Aschaiek | Feb. 6, 2019
The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.
Telling higher education stories on a budget
By Sharon Aschaiek | Sept. 26, 2018
Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?
When a school ad campaign causes a stir
By Sharon Aschaiek | July 18, 2018
Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.
Higher education’s advertising winners
By Sharon Aschaiek | May 16, 2018
What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?