By Sharon Aschaiek | Feb. 6, 2019
The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.
By Sharon Aschaiek | Sept. 26, 2018
Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?
By Sharon Aschaiek | July 18, 2018
Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.
By Sharon Aschaiek | May 16, 2018
What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?