Super Bowl ads inspire higher ed comms

By Sharon Aschaiek | Feb. 5, 2020

Every year, Super Bowl commercials offer new ideas and inspiration for how to achieve marketing and communication greatness, and this year’s ads were no exception. They are instructive to higher ed communicators and marketers in helping our institutions shine.

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Vancouver Island University

Marketing campaign highlights why VIU is #WorthIt

By Sharon Aschaiek | Jan. 22, 2020

When it comes to appealing to prospective students, Vancouver Island University knows how to demonstrate its worth. The university’s #WorthIt campaign answers prospective students’ biggest questions about a university education and VIU.

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Pepsi ad super bowl 2019

Higher ed communications resource roundup

By Sharon Aschaiek | Feb. 6, 2019

The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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When a school ad campaign causes a stir

By Sharon Aschaiek | July 18, 2018

Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.

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Higher education’s advertising winners

By Sharon Aschaiek | May 16, 2018

What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?

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