Trends and practices in higher ed marketing and communications: conference recap
By Ruba Hassan & Sharon Aschaiek | July 24, 2024
The 8th Annual Marketing & Communications for Post Secondary Conference buzzed with innovative and practical approaches institutions are their promotion and engagement efforts.
Don’t miss this higher ed marcomm conference
By Sharon Aschaiek | April 10, 2024
The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?
Taking the pulse of higher ed communications during COVID-19
By Sharon Aschaiek | Oct. 21, 2020
How do we do higher education communications and marketing in a COVID-19 world? Let’s turn to each other for insights and ideas to help our institutions weather this global public health crisis. Take a survey to share your input and learn from your colleagues.
How COVID-19 has changed crisis communication
By Sharon Aschaiek | Sept. 16, 2020
Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?
Higher ed communications during COVID-19
By Sharon Aschaiek | Aug. 12, 2020
It’s often said crises create opportunities. COVID-19 has compelled us to put that notion to the test. For universities and colleges, surviving and thriving in this tumultuous time requires significantly upping your communications game.
Higher ed communications and the climate crisis
By Sharon Aschaiek | Jan. 29, 2020
What does higher education communications have to do with global warming, and vice versa? It’s possible that post-secondary schools, and their communicators, may have a broader, more meaningful role to play in addressing the climate emergency.
Crisis communications in action at Sheridan College
By Sharon Aschaiek | Jan. 16, 2019
Dealing with issues and emergencies is a core part of communications at all organizations. But sometimes, higher education institutions face issues that require them to throw out their crisis communications handbook and draft a whole new set of rules.
Shifting internal communications into a strategy driver
By Sharon Aschaiek | Aug. 29, 2018
The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?