Key 2024 conferences for higher ed marcomm professionals
By Ruba Hassan | April 3, 2024
As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.
Higher ed communicators’ key role in advancing EDI: must-attend event
By Sharon Aschaiek | October 11, 2023
How can and should communicators their universities and colleges be more diverse and inclusive? The upcoming Access Reboot conference will help higher education communicators understand their vital role in advancing EDI at their institutions.
How higher ed institutions are using convocation as a marcomm tool
By Ruba Hassan | Dec. 7, 2022
When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.
Higher ed marcomm conference returns to Toronto
By Sharon Aschaiek | March 31, 2022
After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.
Using webinars to boost enrolment
By Sharon Aschaiek | January 19, 2022
Twenty months on, the pandemic is continuing to shake the foundation of higher education. How are the sector’s communicators helping to bolster their institutions? At a one faculty at Dalhousie University, a big part of the answer is webinars.
7 video ideas to elevate your higher ed brand
By Andrew Gu | July 17, 2019
Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.
Higher ed communications resource roundup
By Sharon Aschaiek | Feb. 6, 2019
The communications field is constantly evolving in step with new trends, emerging technological tools, shifting demographics and even social change. So here are some resources to help you stay current in your higher ed communications and marketing expertise.
Being reactive in higher ed communications
By Sharon Aschaiek | Oct. 31, 2018
As communicators, we tend to focus mainly on planning content ahead of time. But how do we share meaningful content about developments happening right now? That’s what Ema Gilmartin and Daniel Marrable addressed at the 2018 ContentEd conference.