Key 2024 conferences for higher ed marcomm professionals

By Ruba Hassan | April 3, 2024

As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.

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How higher ed institutions are using Threads

By Ruba Hassan | October 25, 2023

Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.

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Key learnings from the 7th Annual Marketing and Communications for Post Secondary Conference

By Sharon Aschaiek and Ruba Hassan | June 7, 2023

From adapting to Twitter’s decline to renaming a university to tri-campus collaboration, many valuable insights were shared at the 7th Annual Marketing & Communications for Post Secondary Conference.

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Conference to offer fresh insights to higher ed marcomm professionals

By Ruba Hassan | May 10, 2023

Following the success of last year’s hybrid event, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning with an in person and online formats and a highly anticipated agenda.

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The 6th Annual Marketing & Communications for Post Secondary Conference will take place n Toronto May 30-June 1, 2022

Higher ed marcomm conference returns to Toronto

By Sharon Aschaiek | March 31, 2022

After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.

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COVID-19’s communication lessons for one higher ed institution

By Sharon Aschaiek | Jan. 13, 2021

Universities and colleges in North America have now been dealing with the COVID-19 pandemic for about 10 months—enough time to test different adaptive communication strategies and tactics, and determine which ones work best for their institutions.

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Higher ed presidents on social: making it work

By Sharon Aschaiek | Oct. 30, 2019

When the leader of a higher education institution excels at social media, it can do wonders for the institution’s brand. But what does it take to develop and execute an effective social media strategy for a university or college president? Let’s ask Louise Coburn.

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Telling sensitive higher ed stories on Instagram

By Sharon Aschaiek | Sept. 11, 2019

It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.

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7 video ideas to elevate your higher ed brand

By Andrew Gu | July 17, 2019

Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.

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Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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