Conference examines higher ed communications issues

By Sharon Aschaiek | May 22, 2019

Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.

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Leveraging LinkedIn for higher education marketing

By Sharon Aschaiek | May 7, 2019

LinkedIn has become an increasingly useful tool for higher education marketers, and Graeme Owens knows the secret formula to help post-secondary schools make the most of the platform to better amplify their brand and connect with stakeholders.

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higher education marketing communications conference

Conference helps optimize higher ed marcomm expertise

By Sharon Aschaiek | April 3, 2019

In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.

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Highlighting higher ed successes on social

By Sharon Aschaiek | Nov. 21, 2018

We can use social media to help our higher education institutions shine by sharing school achievements and successes. But exactly what kind of content works best, in which formats and on which platforms? And how do you align the members of your social/digital team?

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Being reactive in higher ed communications

By Sharon Aschaiek | Oct. 31, 2018

As communicators, we tend to focus mainly on planning content ahead of time. But how do we share meaningful content about developments happening right now? That’s what Ema Gilmartin and Daniel Marrable addressed at the 2018 ContentEd conference.

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social media analytics

Getting smarter about social for your school

By Sharon Aschaiek | Sept. 19, 2018

Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.

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University of Queensland

Elevating your higher ed institution’s content marketing

By Sharon Aschaiek | Sept. 5, 2018

We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.

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