By Sharon Aschaiek | Oct. 30, 2019
When the leader of a higher education institution excels at social media, it can do wonders for the institution’s brand. But what does it take to develop and execute an effective social media strategy for a university or college president? Let’s ask Louise Coburn.
By Sharon Aschaiek | Sept. 11, 2019
It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.
By Andrew Gu | July 17, 2019
Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.
By Sharon Aschaiek | May 22, 2019
Communicators and marketers working at higher education institutions face a unique set of circumstances that affect how they do their job. One specialized conference in Toronto aims to address their issues and help them be effective.
By Sharon Aschaiek | April 3, 2019
In today’s increasingly crowded and complex higher education landscape, post-secondary institutions need to work harder than ever to differentiate themselves and stay competitive. This specialized conference supports communicators in helping their schools thrive.
By Sharon Aschaiek | Nov. 21, 2018
We can use social media to help our higher education institutions shine by sharing school achievements and successes. But exactly what kind of content works best, in which formats and on which platforms? And how do you align the members of your social/digital team?
By Sharon Aschaiek | Oct. 31, 2018
As communicators, we tend to focus mainly on planning content ahead of time. But how do we share meaningful content about developments happening right now? That’s what Ema Gilmartin and Daniel Marrable addressed at the 2018 ContentEd conference.
By Sharon Aschaiek | Sept. 19, 2018
Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.
By Sharon Aschaiek | Sept. 5, 2018
We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.