By Sharon Aschaiek | Nov. 21, 2018
We can use social media to help our higher education institutions shine by sharing school achievements and successes. But exactly what kind of content works best, in which formats and on which platforms? And how do you align the members of your social/digital team?
By Sharon Aschaiek | Oct. 31, 2018
As communicators, we tend to focus mainly on planning content ahead of time. But how do we share meaningful content about developments happening right now? That’s what Ema Gilmartin and Daniel Marrable addressed at the 2018 ContentEd conference.
By Sharon Aschaiek | Sept. 19, 2018
Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.
By Sharon Aschaiek | Sept. 5, 2018
We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.