How higher ed institutions use day-in-the-life videos to market to students
By Ruba Hassan | Sept. 27, 2023
For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.
York University wins two awards for presidential communications
By Ruba Hassan | May 3, 2023
At a time when anxiety surrounding the return to in person classes was in the air, York University’s President’s Office celebrated what its community was able to accomplish by being connected, despite not being physically together.
PSE marcomm conference calls for student-led engagement
By Nathan Lemay | June 9, 2022
Trying to connect with one another during a time of online classes, mask mandates and social distancing required innovative student engagement. Communicators have faced a unique challenge to engaging online or hybrid students.
At PSE marcomm conference, collaboration emphasized for success
By Nathan Lemay | June 2, 2022
During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.
Getting a virtual campus tour right
By Sharon Aschaiek | May 25, 2022
COVID-19 has been a game changer in higher education communications, prompting practitioners to rethink their strategies and tactics to promote their institutions and engage with stakeholders. One impact has been on how universities and colleges provide virtual campus tours.
Humber College combines PR and GR to great effect
By Sharon Aschaiek | Dec. 2, 2020
What happens when the communication and government relations teams at a higher education institution decide to work hand in hand? At Humber College, the result was amped up exposure on social media courtesy of the prime minister of Canada.
Telling sensitive higher ed stories on Instagram
By Sharon Aschaiek | Sept. 11, 2019
It’s relatively easy for a higher ed institution to share good news on social media, but how does it handle sensitive or thorny subjects on these platforms, such as sexual violence, racism and mental illness? Learn how Brigham Young University used Instagram to tackle these topics.
7 video ideas to elevate your higher ed brand
By Andrew Gu | July 17, 2019
Each year of the past decade, internal communications agency Gatehouse has measured communications practices and trends across the globe in the largest survey for internal communicators. This year, video topped the list as a digital channel for the first time.
Winning at higher ed communications
By Sharon Aschaiek | June 26, 2019
As we strive to promote higher education institutions, we can learn a lot from outstanding communication teams in the sector. One such team that was recently spotlighted for its accomplishments works at the University of Toronto in Ontario, Canada.
Highlighting higher ed successes on social
By Sharon Aschaiek | Nov. 21, 2018
We can use social media to help our higher education institutions shine by sharing school achievements and successes. But exactly what kind of content works best, in which formats and on which platforms? And how do you align the members of your social/digital team?