Highlighting higher ed successes on social

By Sharon Aschaiek | Nov. 21, 2018

We can use social media to help our higher education institutions shine by sharing school achievements and successes. But exactly what kind of content works best, in which formats and on which platforms? And how do you align the members of your social/digital team?

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stories budget

Telling higher education stories on a budget

By Sharon Aschaiek | Sept. 26, 2018

Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?

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University of Queensland

Elevating your higher ed institution’s content marketing

By Sharon Aschaiek | Sept. 5, 2018

We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.

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internal communications conference

Shifting internal communications into a strategy driver

By Sharon Aschaiek | Aug. 29, 2018

The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?

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Texas A&M University Palau research ocean acidification

Texas A&M gets innovative with 360° video

By Sharon Aschaiek | August 8, 2018

What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.

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When a school ad campaign causes a stir

By Sharon Aschaiek | July 18, 2018

Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.

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Higher education’s advertising winners

By Sharon Aschaiek | May 16, 2018

What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?

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Should your school use next-gen video communications?

By Sharon Aschaiek | April 25, 2018

Some of the biggest buzz in communications these days is around new video formats. Post-secondary schools are experimenting with integrating interactive, live and personalized video into their communications strategy and tactics.

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