UBC Library 2016/17 Senate Report

Creating an award-winning university report: UBC Library shines

By Sharon Aschaiek | Dec. 5, 2018

A big part of excelling in higher education communications means effectively telling the success stories of your institution. That’s something that the communications and marketing team at UBC Library, the University of British Columbia, understands very well.

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Improve Life = improved brand for University of Guelph

By Sharon Aschaiek | Nov. 7, 2018

What makes for a successful brand refresh of a higher education institution? Communicators can gain useful insights from the approach taken by the University of Guelph, which won a Silver Leaf Award from IABC Canada for its new brand, Improve Life.

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University of Queensland

Elevating your higher ed institution’s content marketing

By Sharon Aschaiek | Sept. 5, 2018

We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.

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When a school ad campaign causes a stir

By Sharon Aschaiek | July 18, 2018

Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.

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Higher education’s advertising winners

By Sharon Aschaiek | May 16, 2018

What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?

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