How COVID-19 has changed crisis communication

By Sharon Aschaiek | Sept. 16, 2020

Six months into the COVID-19 pandemic in North America, what have we learned about the best ways to communicate during a crisis? What are the most important takeaways for communicators who work for higher education institutions?

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Duke University

How Duke University aces internal communications

By Sharon Aschaiek | Feb. 27, 2019

This Friday is National Employee Appreciation Day in the U.S., which makes it a good time to consider how well you conduct internal communications at your higher education institution. There’s a lot to be learned about this topic from how Duke University.

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UBC Library 2016/17 Senate Report

UBC Library creates award-winning university report

By Sharon Aschaiek | Dec. 5, 2018

A big part of excelling in higher education communications means effectively telling the success stories of your institution. That’s something that the communications and marketing team at UBC Library, the University of British Columbia, understands very well.

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plain language writing

Let’s be clear in higher ed communications

By Sharon Aschaiek | Oct. 10, 2018

This Saturday, Oct. 13 is International Plain Language Day. Established in 2011 by plain language advocates Cheryl Stephens and Kate Harrison Whiteside, it’s a day to mark the importance of reader-friendly, clear communication that is easy to understand.

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outsourcing communications

Outsourcing higher education communications

By Sharon Aschaiek | Sept. 12, 2018

The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.

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content audit

Is your school’s content working hard enough?

By Sharon Aschaiek | June 6, 2018

June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…

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Using stories to inspire action

By Sharon Aschaiek | April 18, 2018

Most of us can’t resist a good story – and for a good reason: they provide information in a way that’s interesting and engaging. They can be funny, inspiring, eye-opening or cautionary. But whatever kind of story is told, there’s a good chance the lesson will stick.

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Get to know Higher Ed Communications

By Sharon Aschaiek | April 11, 2018

As a higher education communicator, I have many opportunities to collaborate with post-secondary schools on interesting, innovative communication projects. It’s incredibly rewarding for me to partner with universities…

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