Meet the schools with rock star websites
By Sharon Aschaiek | August 1, 2018
How do you know if your university or college’s website is hitting the mark? Some clues can be found in a new list of the top 25 university websites in the United States. Digital marketing consultancy Convince & Convert reviewed the websites of the top 50 U.S. universities.
When a school ad campaign causes a stir
By Sharon Aschaiek | July 18, 2018
Sometimes, a marketing campaign hits the mark, causes a sensation and gives your school’s profile a boost. Other times, it doesn’t quite hit the mark, but creates way more buzz than anticipated. Some of it’s good, some of it’s bad – but in the end, maybe all of it’s actually good.
Understanding Google’s new higher ed search tool
By Sharon Aschaiek | July 4, 2018
Last month, Google changed the game for researching U.S. higher education options. Now, when someone searches for a four-year college, information on admissions rates, average cost after financial aid and student life will show up directly in Search.
PR trends affecting higher ed marketing
By Sharon Aschaiek | June 27, 2018
Multiple trends are impacting the public relations profession, and this will have implications for higher education marketing. Dan Tisch of Argyle Public Relationships recently shared his insights on the direction of the profession at the AGM of IABC/Toronto.
Demonstrate your higher ed institution’s impact
By Sharon Aschaiek | June 20, 2018
Effective marketing depends a lot on telling great stories. Fortunately, higher education is ripe with interesting, inspiring tales to tell. This is something that Aalto University in Finland understands very well, as is clear from its recent “What If” marketing campaign.
Using PESO in higher ed communications
By Sharon Aschaiek | June 13, 2018
The rise of social media has meant having to throw away the promotions rule book. Colleges and universities have had to reinvent how they market themselves. On one hand, schools now have so many different ways to raise their profile and engage with key audiences.
Is your school’s content working hard enough?
By Sharon Aschaiek | June 6, 2018
June is Effective Communications Month – yes, it’s a real thing, according to the go-to guide for special days, Chase’s Calendar of Events. While getting communications right is a priority for universities and colleges year-round…
Toronto’s top higher ed communication campaigns
By Sharon Aschaiek | May 30, 2018
I recently wrote about the Educational Advertising Awards, which honour outstanding advertising initiatives by universities and colleges mostly in the U.S. However, there are plenty of noteworthy marketing campaigns by Toronto post-secondary schools…
Podcasting in higher education communications
By Sharon Aschaiek | May 23, 2018
Is podcasting a good idea for your higher education institution’s communication and marketing strategy? Recent research shows podcast listening is on the rise, and that 26% of Americans have listened to a podcast in the past month, while 17% have done so in the past week.
Higher education’s advertising winners
By Sharon Aschaiek | May 16, 2018
What makes for an effective advertising campaign by a higher education institution? What are the key qualities that allow a school’s communications and marketing materials to stand out, engage with target audiences and inspire the right types of actions?