Let’s be clear in higher ed communications
By Sharon Aschaiek | Oct. 10, 2018
This Saturday, Oct. 13 is International Plain Language Day. Established in 2011 by plain language advocates Cheryl Stephens and Kate Harrison Whiteside, it’s a day to mark the importance of reader-friendly, clear communication that is easy to understand.
New brand campaign shows university’s potential
By Sharon Aschaiek | Oct. 3, 2018
In the increasingly competitive global market of higher education, universities and colleges are constantly looking for new ways to differentiate themselves. So when an institution tries to reinvent its identity, it’s wise for higher ed communicators to take a close look.
Telling higher education stories on a budget
By Sharon Aschaiek | Sept. 26, 2018
Universities and colleges have lots of information to share with many different constituents. How do communicators effectively highlight their programs, services and achievements and engage stakeholders in budget-friendly ways?
Getting smarter about social for your school
By Sharon Aschaiek | Sept. 19, 2018
Understanding your school’s social media performance analytics is one thing, but putting these insights into action takes a bit more effort and ingenuity. Sara Weales resolved to strategically improve social media outcomes for the University of Toronto Scarborough Campus.
Outsourcing higher education communications
By Sharon Aschaiek | Sept. 12, 2018
The higher education marketplace is crowded. Competition to attract students is fierce. Universities and colleges are also competing for funding and talent. So when it comes to standing out, effective communications is more important than ever.
Elevating your higher ed institution’s content marketing
By Sharon Aschaiek | Sept. 5, 2018
We know that content marketing underpins effective higher education communications, but what does it take to do it well? Justin Laing of the University of Queensland in Brisbane, Australia has plenty of good answers for how elevate a school’s content marketing game.
Shifting internal communications into a strategy driver
By Sharon Aschaiek | Aug. 29, 2018
The world of internal communications is undergoing significant change. To do your job well at your higher education institution, you’ll need to adapt your knowledge and skills. How can you you make IC a driver of your school’s success?
Driving higher ed communications through thought leadership
By Sharon Aschaiek | Aug. 22, 2018
In higher ed communications, it’s not always what you say, but who says it. It’s usually central and/or department/faculty communication teams who take the lead on conceptualizing, developing and executing communications for universities and colleges.
Let data drive your school’s social media strategy
By Sharon Aschaiek | Aug. 15, 2018
Making evidence-based decisions to drive your school’s social media strategy is key to effectively engaging with stakeholder audiences. That’s something Jackie Vetrano, the online marketing and social media manager at the University of North Carolina at Chapel Hill, understands very well.
Texas A&M gets innovative with 360° video
By Sharon Aschaiek | August 8, 2018
What’s the best way to engage prospective students? How can you provide them with a unique, dynamic and immersive experience that best represents your school’s brand? You can find inspiration for your university or college from Texas A&M University.