Presenters from the University of Toronto at the 2023 Annual Marketing & Communications for Post Secondary Conference.

Don’t miss this higher ed marcomm conference

By Sharon Aschaiek | April 10, 2024

The early bird deadline is just two days away for the 8th Annual Marketing & Communications for Post Secondary Conference in downtown Toronto — have you registered yet for this must-attend event?

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Key 2024 conferences for higher ed marcomm professionals

By Ruba Hassan | April 3, 2024

As we venture into 2024, an exciting array of conferences offer opportunities to stay at the forefront of the ever-evolving landscape of higher education communications. These gatherings promise a wealth of insights and chances to network.

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Antisemitism on campus: The role of communicators

By Sharon Aschaiek | Jan. 31, 2024

The dramatic rise in antisemitism on university campuses in recent months poses difficult challenges for those who work in higher education communications. Communicators play a pivotal role in protecting their school’s reputation.

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How higher ed institutions are using Threads

By Ruba Hassan | October 25, 2023

Meta’s Threads has emerged as a strong contender for replacing Elon Musk’s declining Twitter. But is this new platform a worthwhile investment for your marcomm teams? Learn how different higher ed institutions are the app.

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How higher ed institutions use day-in-the-life videos to market to students

By Ruba Hassan | Sept. 27, 2023

For Higher ed institutions looking for innovative ways to showcase what their campuses have to offer, day-in-the-life videos present a simple, yet effective solution, allowing schools to market to prospects while engaging current students.

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convocation

How higher ed institutions are using convocation as a marcomm tool

By Ruba Hassan | Dec. 7, 2022

When the global pandemic first hit in 2019, graduating students from universities and colleges across Canada were disappointed to learn that their in-person convocation celebrations would be cancelled or postponed.

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Madera Community College wins grand prize in branding challenge

By Sharon Aschaiek | Sept. 21, 2022

We know that telling a powerful story is a key part of effective branding. A Madera Community College recruitment video proves this point by showing a graduate’s poignant journey—and has won a prestigious prize.

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At PSE marcomm conference, collaboration emphasized for success

By Nathan Lemay | June 2, 2022

During COVID-19, we all became familiar with the hopeful refrain, “We’re all in this together.” This is more true than ever for PSE communicators trying to spread awareness of their institutions in our emerging post-pandemic world.

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The 6th Annual Marketing & Communications for Post Secondary Conference will take place n Toronto May 30-June 1, 2022

Higher ed marcomm conference returns to Toronto

By Sharon Aschaiek | March 31, 2022

After two years of operating virtually due to the COVID-19 pandemic, Canada’s Annual Marketing & Communications for Post Secondary Conference is returning to an in-person format — and participants are ready for it.

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Humber College combines PR and GR to great effect

By Sharon Aschaiek | Dec. 2, 2020

What happens when the communication and government relations teams at a higher education institution decide to work hand in hand? At Humber College, the result was amped up exposure on social media courtesy of the prime minister of Canada.

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